ÉT
Élise Tremblay
Conversion Editor
Edits the conversion desk: landing pages, sign-up flows, checkouts and paywalls.
4 articles 10+ years experience
Latest Holiday 2026 Mobile Checkout: Five Fixes to Ship Before Black Friday
Authors
A magazine of customer behavior — every word of it written by the people below. Meet the 6 writers covering Conversion, UX, Pricing, Retention and Analytics for Returnonbehavior, their backgrounds, and what they've published here.
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- DC
Daniel Côté
Contributing Editor
Writes essays on behavioral economics, design ethics and the stories teams tell about their data.
3 articles 11+ years experience
Latest Hard-to-Cancel Subscriptions Are a Retention Illusion in 2026
- ML
Marcus Lee
UX Writer
Writes about usability research, onboarding and the small interface decisions that change behavior.
3 articles 8+ years experience
- HS
Hannah Sato
Pricing Editor
Edits the pricing desk: anchors, packaging, plans and the psychology of a price.
2 articles
Latest What the decoy effect actually does to a pricing page
- OM
Owen MacLeod
Analytics Editor
Edits the analytics desk: cohorts, funnels, experiments and reading product data honestly.
2 articles
Latest Retention curves, explained
- PR
Priya Raman
Retention Writer
Writes about habits, lifecycle messaging and why customers stay or leave.
2 articles
Latest Why habits outlast campaigns