Author

Daniel Côté

Contributing Editor

11+ years experience

Daniel Côté writes essays on behavioral economics and design ethics. He trained in decision research before moving into product, and is suspicious of any chart that only ever goes up. He writes for readers who have to defend a number in a meeting and want to know what it can and cannot prove.

Credentials

  • Trained in decision research before moving into product
  • Eleven years working on behavioral economics and design ethics
  • Essayist on how teams read and misread their data
  • A magnifying glass held over a chart that is falling

    Stop calling it user error

    When a customer does the wrong thing, the interface usually asked them to. On the phrase that lets product teams off the hook.

    Daniel Côté 5 min read

  • A leaderboard of bars with a flat line running across them

    The metrics that flatter you

    Sign-ups, page views and total users all go up and to the right. That is exactly why they are so dangerous to run a product on.

    Daniel Côté 5 min read