Author

Élise Tremblay

Conversion Editor

10+ years experience

Élise Tremblay edits the conversion desk. She spent eight years running experimentation programs for subscription and e-commerce teams, and still reads every checkout she meets field by field. She writes for teams that want a test plan before a redesign and an honest read of the result afterwards.

Credentials

  • Eight years running experimentation programs for subscription and e-commerce teams
  • Ten years in conversion optimization and checkout design
  • Edits the conversion desk
  • A shopping cart under a rising arrow
    Field test 01

    The checkout that asked for less

    An online homeware shop removed four fields, one page and a forced account from its checkout. The first result looked like a failure.

    Élise Tremblay 7 min read

  • A phone showing a three-day streak and an unlocked upgrade card
    Field test 03

    The paywall that waited

    A language-learning app moved its upgrade prompt from the first session to the first streak. Free-to-paid conversion fell for two weeks, then overtook the old flow.

    Élise Tremblay 6 min read