Author

Priya Raman

Retention Writer

Priya Raman writes about retention: habit formation, lifecycle messaging and churn. She has led lifecycle teams at two subscription companies and runs churn interviews every month.

Covers

  • retention
  • habit formation
  • lifecycle marketing
  • A calendar week with one day marked
    Case study

    Why habits outlast campaigns

    A launch email can buy a spike. Only a habit buys week twelve. A subscription team’s year of chasing reactivation, and what changed when they stopped.

    Priya Raman 9 min read

  • A video call between two people beside a page of notes

    How to build a churn interview program

    Cancellation surveys tell you that customers left. Conversations tell you why. A practical guide to talking to the people who just walked away.

    Priya Raman 8 min read