Field test 01
The checkout that asked for less
An online homeware shop removed four fields, one page and a forced account from its checkout. The first result looked like a failure.
#Field tests
3 articles3 articles on Returnonbehavior tagged "Field tests."
3 articles
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Field test 02Onboarding that teaches one thing
A project-management tool replaced its eight-step product tour with a single task. Fewer people finished onboarding. More of them were still there a month later.
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Field test 03The paywall that waited
A language-learning app moved its upgrade prompt from the first session to the first streak. Free-to-paid conversion fell for two weeks, then overtook the old flow.