#essays

2 articles

2 articles on Returnonbehavior tagged "essays."

2 articles

  • A magnifying glass held over a chart that is falling

    Stop calling it user error

    When a customer does the wrong thing, the interface usually asked them to. On the phrase that lets product teams off the hook.

    Daniel Côté 5 min read

  • A leaderboard of bars with a flat line running across them

    The metrics that flatter you

    Sign-ups, page views and total users all go up and to the right. That is exactly why they are so dangerous to run a product on.

    Daniel Côté 5 min read