Retention
Hard-to-Cancel Subscriptions Are a Retention Illusion in 2026
Amazon's expanded Prime refunds and the FTC's reopened rulemaking show what cancellation friction really costs, and what it quietly does to your retention numbers.
1 article on Returnonbehavior tagged "retention metrics."
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Amazon's expanded Prime refunds and the FTC's reopened rulemaking show what cancellation friction really costs, and what it quietly does to your retention numbers.