#Paywall

1 article

1 article on Returnonbehavior tagged "Paywall."

1 article

  • A phone showing a three-day streak and an unlocked upgrade card
    Field test 03

    The paywall that waited

    A language-learning app moved its upgrade prompt from the first session to the first streak. Free-to-paid conversion fell for two weeks, then overtook the old flow.

    Élise Tremblay 6 min read