#cohorts

1 article

1 article on Returnonbehavior tagged "cohorts."

1 article

  • Retention curves that fall steeply and then level off

    Retention curves, explained

    The single most useful chart in product analytics is also one of the most misread. How to build a retention curve, what its shape tells you and the mistakes that make it lie.

    Owen MacLeod 8 min read