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	<title>Return on Behavior Magazine &#187; True Voice</title>
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		<title>New Interest in, and New Tools for Measuring, Customer Satisfaction</title>
		<link>http://returnonbehavior.com/2009/09/new-interest-in-and-new-tools-for-measuring-customer-satisfaction/</link>
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		<pubDate>Sat, 26 Sep 2009 03:05:17 +0000</pubDate>
		<dc:creator>Tony Lopresti</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Business Decisions]]></category>
		<category><![CDATA[Checkboxes]]></category>
		<category><![CDATA[Customer Communications]]></category>
		<category><![CDATA[Customer Insights]]></category>
		<category><![CDATA[Customer Intelligence]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Customer Relationship Management Crm]]></category>
		<category><![CDATA[Customer Surveys]]></category>
		<category><![CDATA[Honing]]></category>
		<category><![CDATA[Large Corporations]]></category>
		<category><![CDATA[Measuring Customer Satisfaction]]></category>
		<category><![CDATA[New Tools]]></category>
		<category><![CDATA[Open Ended Questions]]></category>
		<category><![CDATA[Point Of Sale]]></category>
		<category><![CDATA[Point Of Sale Systems]]></category>
		<category><![CDATA[Raw Intelligence]]></category>
		<category><![CDATA[Relational Databases]]></category>
		<category><![CDATA[Tricky Task]]></category>
		<category><![CDATA[True Voice]]></category>
		<category><![CDATA[Voice Of The Customer]]></category>

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		<description><![CDATA[There&#8217;s new interest in solving an age-old corporate problem: how to measure customer satisfaction. There are new tools for doing so, too. Companies for years have surveyed their customers and prospects to measure customer satisfaction, but honing in on the true voice of the customer traditionally has been a tricky task. A company could ask [...]]]></description>
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