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Posts Tagged ‘Traditional Marketing’
 

 
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CEM Journey : Struggling with the old demons of marketing & strategy

More than ever it is becoming a challenge to help people’s mindsets evolve and embrace the new vision of the customer that is embedded within CEM and EFM. As I move in educating & working along with customers, student...
by Frederic Gilbert
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word of mouth marketing

Will Word of Mouth work for B2B?

By Jay Gronlund Does word-of-mouth marketing make much sense for B2B situations, and if so, how could companies effectively apply this?
by Jay Gronlund
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Word of Mouth Versus Traditional Marketing. Friend or Foe?

Social marketing is fast becoming a steady fixture for the majority of marketers.
by Graham Hill
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