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	<title>Return on Behavior Magazine &#187; Traditional Advertising</title>
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		<title>Focusing on your target customer</title>
		<link>http://returnonbehavior.com/2010/06/focusing-on-your-target-customer/</link>
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		<pubDate>Tue, 22 Jun 2010 03:49:11 +0000</pubDate>
		<dc:creator>Jay Gronlund</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Acculturation]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Business Writer]]></category>
		<category><![CDATA[Competitive World]]></category>
		<category><![CDATA[Customer Marketing]]></category>
		<category><![CDATA[Definition Of Marketing]]></category>
		<category><![CDATA[Dynamic Segments]]></category>
		<category><![CDATA[Essential Criteria]]></category>
		<category><![CDATA[Hispanic Consumer]]></category>
		<category><![CDATA[Innovative Marketing]]></category>
		<category><![CDATA[Intense Competition]]></category>
		<category><![CDATA[Marketing Initiatives]]></category>
		<category><![CDATA[Natural Tendency]]></category>
		<category><![CDATA[Peter Drucker]]></category>
		<category><![CDATA[Product Enhancement]]></category>
		<category><![CDATA[Target Customer]]></category>
		<category><![CDATA[Target Customers]]></category>
		<category><![CDATA[Traditional Advertising]]></category>
		<category><![CDATA[Usage Habits]]></category>
		<category><![CDATA[Worthwhile Endeavor]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2243</guid>
		<description><![CDATA[In today’s highly competitive world, there is a natural tendency to focus on the product or service, to somehow update it or improve it so you can stay one step ahead of your competition. This is a worthwhile endeavor, but often it can become a distraction to what should be the real focal point of [...]]]></description>
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		<title>WoM marketing worth US$3bn by 2013</title>
		<link>http://returnonbehavior.com/2009/11/wom-marketing-worth-us3bn-by-2013-2/</link>
		<comments>http://returnonbehavior.com/2009/11/wom-marketing-worth-us3bn-by-2013-2/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 10:58:00 +0000</pubDate>
		<dc:creator>TheWiseMarketer.com published by Pete Clark</dc:creator>
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		<category><![CDATA[Cagr]]></category>
		<category><![CDATA[Compound Annual Growth Rate]]></category>
		<category><![CDATA[Downward Trends]]></category>
		<category><![CDATA[Economic Recession]]></category>
		<category><![CDATA[Great Depression]]></category>
		<category><![CDATA[Integrated Media Solutions]]></category>
		<category><![CDATA[Marketing Media]]></category>
		<category><![CDATA[Marketing Segments]]></category>
		<category><![CDATA[Marketing Services]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Patrick Quinn]]></category>
		<category><![CDATA[Pq Media]]></category>
		<category><![CDATA[Services Sectors]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Term Word]]></category>
		<category><![CDATA[Traditional Advertising]]></category>
		<category><![CDATA[Womma]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=1494</guid>
		<description><![CDATA[Spending on word-of-mouth (WoM) marketing rose by 14.2% to US$1.54 billion in 2008, despite the worst economic recession in 70 years. Perhaps this fact is further aided by downward trends in traditional advertising and marketing media, according to research from PQ Media and WOMMA. While year-on-year growth is expected to slow down somewhat during 2009, [...]]]></description>
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		<title>Creating customer experience</title>
		<link>http://returnonbehavior.com/2009/09/creating-customer-experience/</link>
		<comments>http://returnonbehavior.com/2009/09/creating-customer-experience/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 07:47:21 +0000</pubDate>
		<dc:creator>Jens Ørnbo</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Advertising Agency]]></category>
		<category><![CDATA[Advertising Campaign]]></category>
		<category><![CDATA[American Advertising]]></category>
		<category><![CDATA[Billboards]]></category>
		<category><![CDATA[British Students]]></category>
		<category><![CDATA[Cleanup]]></category>
		<category><![CDATA[Communication Tools]]></category>
		<category><![CDATA[Daily Basis]]></category>
		<category><![CDATA[Desperation]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Fast Food]]></category>
		<category><![CDATA[Food Chain]]></category>
		<category><![CDATA[Forehead]]></category>
		<category><![CDATA[Foreheads]]></category>
		<category><![CDATA[Restrooms]]></category>
		<category><![CDATA[Sound Advice]]></category>
		<category><![CDATA[Traditional Advertising]]></category>
		<category><![CDATA[Tv Newspapers]]></category>
		<category><![CDATA[Two Dimensional Surface]]></category>

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		<description><![CDATA[From 1990 to 2000 the number of products available to the world doubled. When products and services look alike and cost the same, communication becomes more challenging. Clean your restrooms Some time ago, an American advertising agency advised its client, a fast food chain, to realign its advertising budget towards keeping its restaurants clean.  Following [...]]]></description>
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