WoM marketing worth US$3bn by 2013

November 26th, 2009

Spending on word-of-mouth (WoM) marketing rose by 14.2% to US$1.54 billion in 2008, despite the worst economic recession in 70 years.

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WoM marketing worth US$3bn by 2013

September 27th, 2009

Spending on word-of-mouth (WoM) marketing rose by 14.2% to US$1.54 billion in 2008, despite the worst economic recession in 70 years.

Read the rest of this entry »

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Creating customer experience

September 25th, 2009

From 1990 to 2000 the number of products available to the world doubled. Read the rest of this entry »

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