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	<title>Return on Behavior Magazine &#187; Ties</title>
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		<title>Eight mistakes to avoid with your customer loyalty program</title>
		<link>http://returnonbehavior.com/2010/05/eight-mistakes-to-avoid-with-your-customer-loyalty-program/</link>
		<comments>http://returnonbehavior.com/2010/05/eight-mistakes-to-avoid-with-your-customer-loyalty-program/#comments</comments>
		<pubDate>Fri, 21 May 2010 02:33:40 +0000</pubDate>
		<dc:creator>Matt Heinz</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Business Objectives]]></category>
		<category><![CDATA[Business Outcome]]></category>
		<category><![CDATA[Collect Points]]></category>
		<category><![CDATA[Customer Behavior]]></category>
		<category><![CDATA[Customer Loyalty Program]]></category>
		<category><![CDATA[Friction]]></category>
		<category><![CDATA[Heinz]]></category>
		<category><![CDATA[Incentives Program]]></category>
		<category><![CDATA[Launch]]></category>
		<category><![CDATA[Lifetime Value]]></category>
		<category><![CDATA[Loyalty Incentives]]></category>
		<category><![CDATA[Loyalty Programs]]></category>
		<category><![CDATA[Loyalty Scheme]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[Post Mortem]]></category>
		<category><![CDATA[Principle]]></category>
		<category><![CDATA[Priorities]]></category>
		<category><![CDATA[Stack]]></category>
		<category><![CDATA[Straightforward Concept]]></category>
		<category><![CDATA[Ties]]></category>

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		<description><![CDATA[Matt Heinz, the principle of Heinz marketing guides you through the best practices in creating a loyalty scheme. Let&#8217;s say you&#8217;re building a loyalty incentives program for your product. Everybody has great ideas about what will motivate the desired customer behavior, outcome and lifetime value. You&#8217;re clearly not the first company to build such a [...]]]></description>
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