The one measure of customer satisfaction on the Web
Task completion has by far the biggest impact on customer satisfaction on the Web. Everything else is just noise.
Home for marketing and customer service professionals
Dispelling Customer Loyalty Myths
If one were to read the thousands of books written about creating customer loyalty, that would be an insurmountable task.
Five Tips for Marketing in a Recession
Are we in a recession? Maybe, maybe not. However, let’s assume that at least the U.S. economy will be in a recession and that as marketers, we need to work within that reality.