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	<title>Return on Behavior Magazine &#187; Stakeholder Relations</title>
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		<title>Perspectives on corporate branding strategy</title>
		<link>http://returnonbehavior.com/2009/09/perspectives-on-corporate-branding-strategy/</link>
		<comments>http://returnonbehavior.com/2009/09/perspectives-on-corporate-branding-strategy/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 10:59:05 +0000</pubDate>
		<dc:creator>Martin Roll</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Classic Sense]]></category>
		<category><![CDATA[Color Scheme]]></category>
		<category><![CDATA[Company Logo]]></category>
		<category><![CDATA[Competitive Advantage]]></category>
		<category><![CDATA[Corporate Branding Strategies]]></category>
		<category><![CDATA[Corporate Branding Strategy]]></category>
		<category><![CDATA[Corporate Slogan]]></category>
		<category><![CDATA[Design Style]]></category>
		<category><![CDATA[Facade]]></category>
		<category><![CDATA[Foremost Authorities]]></category>
		<category><![CDATA[Global Business Environment]]></category>
		<category><![CDATA[Management Teams]]></category>
		<category><![CDATA[Personal Attention]]></category>
		<category><![CDATA[Pre Requisites]]></category>
		<category><![CDATA[Product Branding]]></category>
		<category><![CDATA[Product Differentiation]]></category>
		<category><![CDATA[Production Capabilities]]></category>
		<category><![CDATA[Senior Management]]></category>
		<category><![CDATA[Shareholders]]></category>
		<category><![CDATA[Stakeholder Relations]]></category>

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		<description><![CDATA[Martin Roll, one of the worlds foremost authorities on branding, provides his view on corporate branding strategy in this comprehensive article. The competition in the global business environment is tough and achieving a unique position and competitive advantage becomes more and more difficult and expensive. The high level of investment necessary to maintain production capabilities [...]]]></description>
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