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	<title>Return on Behavior Magazine &#187; Specifics</title>
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		<title>Seven Ideas to Stop Marketing Wastage</title>
		<link>http://returnonbehavior.com/2009/09/seven-ideas-to-stop-marketing-wastage/</link>
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		<pubDate>Sun, 27 Sep 2009 10:58:26 +0000</pubDate>
		<dc:creator>TheWiseMarketer.com published by Pete Clark</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2b Marketers]]></category>
		<category><![CDATA[Campaign Plan]]></category>
		<category><![CDATA[Chiefs]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Creative Development]]></category>
		<category><![CDATA[Direct And Indirect Costs]]></category>
		<category><![CDATA[Execution Costs]]></category>
		<category><![CDATA[Impressions]]></category>
		<category><![CDATA[Insertion]]></category>
		<category><![CDATA[Little Time]]></category>
		<category><![CDATA[Marketing Campaigns]]></category>
		<category><![CDATA[Marketing Decisions]]></category>
		<category><![CDATA[Marketplace]]></category>
		<category><![CDATA[Media Channels]]></category>
		<category><![CDATA[Purchase Decisions]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Specifics]]></category>
		<category><![CDATA[Spreadsheet]]></category>
		<category><![CDATA[Tactical Marketing]]></category>
		<category><![CDATA[Wastage]]></category>

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		<description><![CDATA[In any organisation, marketing is one of the most difficult functions, largely because there&#8217;s so much to do and so little time&#8230; Guy Powell who warns that wastage in marketing campaigns has become a key &#8216;pain point&#8217; during the recession, and suggests seven ideas to stop it happening. There are, Powell says, many marketing chiefs and [...]]]></description>
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		<title>ALERD: The new paradigm in dynamic customer surveying.</title>
		<link>http://returnonbehavior.com/2009/09/alerd-the-new-paradigm-in-dynamic-customer-surveying/</link>
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		<pubDate>Sat, 26 Sep 2009 02:27:16 +0000</pubDate>
		<dc:creator>Micheal Leander Nielsen</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Areas Of Opportunity]]></category>
		<category><![CDATA[Critical Component]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Preferences]]></category>
		<category><![CDATA[Customer Satisfaction Survey]]></category>
		<category><![CDATA[Customer Service Teams]]></category>
		<category><![CDATA[Customer Survey]]></category>
		<category><![CDATA[Customer Surveys]]></category>
		<category><![CDATA[Customer Touch Points]]></category>
		<category><![CDATA[Dynamic Customer]]></category>
		<category><![CDATA[Improvement Areas]]></category>
		<category><![CDATA[Insurance Financial Services]]></category>
		<category><![CDATA[Intelligent Companies]]></category>
		<category><![CDATA[Leander]]></category>
		<category><![CDATA[Matter Of Fact]]></category>
		<category><![CDATA[Media Telecom]]></category>
		<category><![CDATA[New Paradigm]]></category>
		<category><![CDATA[Satisfaction Survey Results]]></category>
		<category><![CDATA[Specifics]]></category>
		<category><![CDATA[Unsatisfied Customers]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=459</guid>
		<description><![CDATA[Ask, Listen, Evaluate Response, Dialogue! Innovative players across such industries as banking, insurance, financial services, publishing, media, telecom and utilities are opting out of the old fashioned static customer surveying to take advantage of the new paradigm in live dynamic and action-oriented customer surveying.  In this introduction to ALERD, Michael Leander Nielsen takes a brief [...]]]></description>
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