Return on Behavior Magazine
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Posts Tagged ‘Service Quality’
 

 
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Improving Customer Service

Many business owners place so much effort on creating a quality product and gaining new customers, they often do not think about the need to retain customers after they purchase the product or service.
by Tyme White
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Pitfalls in customer surveys

“Our customer satisfaction doubled in comparison to last year”. “Our customers are the most satisfied throughout the industry”. “95% of our customers consider our service excellent”.
by Peter Niemeyer
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Customer Experience: Everything Is An Emotional Buy

More than satisfaction, customer emotion is the underpinning factor in the customer experience.
by Joe España
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