Segments | Return on Behavior Magazine

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CEM Journey : Struggling with the old demons of marketing & strategy

More than ever it is becoming a challenge to help people’s mindsets evolve and embrace the new vision of the customer that is embedded within CEM and EFM. As I move in educating & working along with customers, student...

by Frederic Gilbert

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Keeping the pace with customer expectation

Author Chintan Bharwada talks to us on how we can work with the data we receive from our customers to give them more of what they want and expect from you as a business.

by Chintan Bharwada

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Four keys to building loyalty in the hospitality industry

With customers focusing on location and cost in their hotel choice stays, and since a hotel property’s location is fixed, building guest loyalty is crucial – but how can it be achieved?

by Joe Sullivan

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CEM Journey : Struggling with the old demons of marketing & strategy

Keeping the pace with customer expectation

Four keys to building loyalty in the hospitality industry

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