The 15 business benefits of a loyalty initiative

April 28th, 2011

When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits - each a competitive advantage - that only a loyalty initiative can provide. Read the rest of this entry »

The Three R’s Of Customer Service Or “Can You Relate?”

February 1st, 2011

Great customer service is a decision that starts as part of your company mission statement. It must be included when defining your company values and business plan. Read the rest of this entry »

When the Rules of the Game Change

September 27th, 2009

Customers seem to be a little more fickle lately.


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Customer Focus in a Slow Economy

September 26th, 2009

In these tough and challenging times, getting the customer experience right is critical…

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Are Customers As Loyal As Puppies?

September 26th, 2009

I think not! But you can transfer the relationships good salespeople have fostered by developing creative and thoughtful incentive programs.

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