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	<title>Return on Behavior Magazine &#187; Relationship</title>
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	<link>http://returnonbehavior.com</link>
	<description>Home for marketing and customer service professionals</description>
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		<title>Experiensumer : The new consumer profile</title>
		<link>http://returnonbehavior.com/2011/11/experiensumer-the-new-consumer-profile/</link>
		<comments>http://returnonbehavior.com/2011/11/experiensumer-the-new-consumer-profile/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 15:25:57 +0000</pubDate>
		<dc:creator>David Camps</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Act]]></category>
		<category><![CDATA[Addresses]]></category>
		<category><![CDATA[Aspirational]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Consumption]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customer Knowledge]]></category>
		<category><![CDATA[Discipline]]></category>
		<category><![CDATA[Emotional Approach]]></category>
		<category><![CDATA[Emotional Engagement]]></category>
		<category><![CDATA[Employee Profile]]></category>
		<category><![CDATA[Functionality]]></category>
		<category><![CDATA[Hedonism]]></category>
		<category><![CDATA[Human Resources Management]]></category>
		<category><![CDATA[New Challenge]]></category>
		<category><![CDATA[Relationship]]></category>
		<category><![CDATA[Significant Impact]]></category>

		<guid isPermaLink="false">http://returnonbehavior.com/?p=4168</guid>
		<description><![CDATA[Many brands, and an entirely market are increasingly pointing out to a new consumer profile, the experiensumer. Characteristics of this profile are: - Sees consumption far beyond a transaction or a process, with a more experiential view. - Seeks through this experience, to fulfill a vivential need, with a specific emotional factor. Experiensumers, are looking [...]]]></description>
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		<title>Why Regular Communication helps Customer Retention</title>
		<link>http://returnonbehavior.com/2011/04/why-regular-communication-helps-customer-retention/</link>
		<comments>http://returnonbehavior.com/2011/04/why-regular-communication-helps-customer-retention/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 11:44:14 +0000</pubDate>
		<dc:creator>Joe Pélissier</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Communication With Your Customers]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Good Communicators]]></category>
		<category><![CDATA[Herd]]></category>
		<category><![CDATA[Hidden Wealth]]></category>
		<category><![CDATA[Media Marketing]]></category>
		<category><![CDATA[Relationship]]></category>
		<category><![CDATA[Slippery Eels]]></category>
		<category><![CDATA[Video Tutorial]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2741</guid>
		<description><![CDATA[Your ‘herd’ feel you’re interested in them It enhances the sense of value in what you offer It increases their awareness of  ‘you’ as the person they have a relationship with Even your laziest customers are kept informed Everyone responds to variety People generally like to learn If you think how much energy goes into [...]]]></description>
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		<title>Keeping the pace with customer expectation</title>
		<link>http://returnonbehavior.com/2010/10/keeping-the-pace-with-customer-expectation/</link>
		<comments>http://returnonbehavior.com/2010/10/keeping-the-pace-with-customer-expectation/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 00:25:06 +0000</pubDate>
		<dc:creator>Chintan Bharwada</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Analysis Assignment]]></category>
		<category><![CDATA[Behaviour Change]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Customer Analysis]]></category>
		<category><![CDATA[Customer Behaviour]]></category>
		<category><![CDATA[Customer Expectation]]></category>
		<category><![CDATA[Customer Satisfaction Data]]></category>
		<category><![CDATA[Insight]]></category>
		<category><![CDATA[Loyalty Card]]></category>
		<category><![CDATA[Loyalty Program]]></category>
		<category><![CDATA[Loyalty Programs]]></category>
		<category><![CDATA[Market Research Data]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Pace]]></category>
		<category><![CDATA[Proximity]]></category>
		<category><![CDATA[Relationship]]></category>
		<category><![CDATA[Relevance]]></category>
		<category><![CDATA[Rich Source]]></category>
		<category><![CDATA[Segments]]></category>
		<category><![CDATA[Success]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2392</guid>
		<description><![CDATA[Author Chintan Bharwada talks to us on how we can work with the data we receive from our customers to give them more of what they want and expect from you as a business. The significance of data is that you can see behaviour change daily. If a trend emerges from analysis of your data, [...]]]></description>
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		<item>
		<title>6 steps to Improve Customer Service Right Now</title>
		<link>http://returnonbehavior.com/2010/06/6-steps-to-improve-customer-service-right-now/</link>
		<comments>http://returnonbehavior.com/2010/06/6-steps-to-improve-customer-service-right-now/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 03:15:59 +0000</pubDate>
		<dc:creator>Kevin Stirtz</dc:creator>
				<category><![CDATA[Operations]]></category>
		<category><![CDATA[Advice]]></category>
		<category><![CDATA[Building Trust]]></category>
		<category><![CDATA[Customer Service Seminars]]></category>
		<category><![CDATA[Discover]]></category>
		<category><![CDATA[Great Customer Service]]></category>
		<category><![CDATA[Harder Time]]></category>
		<category><![CDATA[Lot]]></category>
		<category><![CDATA[Niche]]></category>
		<category><![CDATA[Paying Attention]]></category>
		<category><![CDATA[Pertinent Questions]]></category>
		<category><![CDATA[Relationship]]></category>
		<category><![CDATA[Reminder]]></category>
		<category><![CDATA[Reminders]]></category>
		<category><![CDATA[Road Map]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2222</guid>
		<description><![CDATA[We get a lot of advice about how to deliver great customer service. Many of the tips are reminders of what we already know (but we occasionally forget). And these are useful. But sometimes, we need more than a reminder. Sometimes it’s helpful to have a system or, at least, some steps to follow. Here [...]]]></description>
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		<title>Prerequisites for cross and up-sales</title>
		<link>http://returnonbehavior.com/2010/01/prerequisites-for-cross-and-up-sales/</link>
		<comments>http://returnonbehavior.com/2010/01/prerequisites-for-cross-and-up-sales/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 19:12:41 +0000</pubDate>
		<dc:creator>Fredrik Abildtrup</dc:creator>
				<category><![CDATA[Operations]]></category>
		<category><![CDATA[Act]]></category>
		<category><![CDATA[Business Strategies]]></category>
		<category><![CDATA[Contact Center]]></category>
		<category><![CDATA[Customer Advocates]]></category>
		<category><![CDATA[Customer Base]]></category>
		<category><![CDATA[Exact Moment]]></category>
		<category><![CDATA[Experiences]]></category>
		<category><![CDATA[Goals]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Poor Customer Service]]></category>
		<category><![CDATA[Prerequisites]]></category>
		<category><![CDATA[Relationship]]></category>
		<category><![CDATA[Satisfaction]]></category>
		<category><![CDATA[Self Service]]></category>
		<category><![CDATA[Surveys]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=1745</guid>
		<description><![CDATA[In many companies contact center employees are very often its customer’s primary touch point, and thus the most important vehicle in serving the customers. But unfortunately most of the time these important employees have become controlled by handling and hold times, rather than building the important relationship between customer and company. In many companies the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Customer Service is Key in Today&#8217;s Economic Climate</title>
		<link>http://returnonbehavior.com/2009/09/customer-service-is-key-in-todays-economic-climate/</link>
		<comments>http://returnonbehavior.com/2009/09/customer-service-is-key-in-todays-economic-climate/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 10:56:10 +0000</pubDate>
		<dc:creator>Bob Selden</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Abc]]></category>
		<category><![CDATA[Cappuccino Machine]]></category>
		<category><![CDATA[Coffee Shop]]></category>
		<category><![CDATA[Competitor]]></category>
		<category><![CDATA[Credibility]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Downturn]]></category>
		<category><![CDATA[Economic Climate]]></category>
		<category><![CDATA[Economic Conditions]]></category>
		<category><![CDATA[First Timer]]></category>
		<category><![CDATA[Gross Revenue]]></category>
		<category><![CDATA[Relationship]]></category>
		<category><![CDATA[Selden]]></category>
		<category><![CDATA[Time Customer]]></category>
		<category><![CDATA[Time Visitor]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=829</guid>
		<description><![CDATA[Do you know how much your customers are helping you survive the downturn? I was so annoyed that the XYZ coffee shop in the ABC Centre took so long to give me a second coffee one morning, even though I was close to the machine and kept looking expectantly, I decided to &#8216;punish&#8217; them by [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Going Beyond Behavioral Loyalty</title>
		<link>http://returnonbehavior.com/2009/09/going-beyond-behavioral-loyalty-2/</link>
		<comments>http://returnonbehavior.com/2009/09/going-beyond-behavioral-loyalty-2/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 11:29:13 +0000</pubDate>
		<dc:creator>Peter Niemeyer</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Competitive Products]]></category>
		<category><![CDATA[Competitor]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Satisfaction Index]]></category>
		<category><![CDATA[Differentiation]]></category>
		<category><![CDATA[High Customer Satisfaction]]></category>
		<category><![CDATA[Leads]]></category>
		<category><![CDATA[Lt]]></category>
		<category><![CDATA[Mature Markets]]></category>
		<category><![CDATA[Quality Level]]></category>
		<category><![CDATA[Relationship]]></category>
		<category><![CDATA[Simplest Form]]></category>
		<category><![CDATA[Supermarket Chain]]></category>
		<category><![CDATA[Sustainable Competitive Advantage]]></category>
		<category><![CDATA[Switching Costs]]></category>
		<category><![CDATA[Value Proposition]]></category>
		<category><![CDATA[Value Propositions]]></category>
		<category><![CDATA[Wellspring]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=718</guid>
		<description><![CDATA[Loyalty is the result of repeated customer satisfaction and normally the indicator for a win-win situation between the company and the customer. But not so fast! Loyalty does not always have the same wellspring as there are different types of loyalty-qualities. The simplest form of customer loyalty is behavioral loyalty. It usually leads to a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Going Beyond Behavioral Loyalty</title>
		<link>http://returnonbehavior.com/2009/09/going-beyond-behavioral-loyalty/</link>
		<comments>http://returnonbehavior.com/2009/09/going-beyond-behavioral-loyalty/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 06:04:23 +0000</pubDate>
		<dc:creator>Peter Niemeyer</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Amp]]></category>
		<category><![CDATA[Competitive Products]]></category>
		<category><![CDATA[Competitor]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Satisfaction Index]]></category>
		<category><![CDATA[Differentiation]]></category>
		<category><![CDATA[Gt Value]]></category>
		<category><![CDATA[High Customer Satisfaction]]></category>
		<category><![CDATA[Leads]]></category>
		<category><![CDATA[Lt]]></category>
		<category><![CDATA[Mature Markets]]></category>
		<category><![CDATA[Quality Level]]></category>
		<category><![CDATA[Relationship]]></category>
		<category><![CDATA[Simplest Form]]></category>
		<category><![CDATA[Supermarket Chain]]></category>
		<category><![CDATA[Sustainable Competitive Advantage]]></category>
		<category><![CDATA[Switching Costs]]></category>
		<category><![CDATA[Value Proposition]]></category>
		<category><![CDATA[Value Propositions]]></category>
		<category><![CDATA[Wellspring]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=656</guid>
		<description><![CDATA[Loyalty is the result of repeated customer satisfaction and normally the indicator for a win-win situation between the company and the customer. But not so fast! Loyalty does not always have the same wellspring as there are different types of loyalty-qualities. The simplest form of customer loyalty is behavioral loyalty. It usually leads to a [...]]]></description>
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