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	<title>Return on Behavior Magazine &#187; Recession</title>
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	<link>http://returnonbehavior.com</link>
	<description>Home for marketing and customer service professionals</description>
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		<title>Brands versus the Customer Experience</title>
		<link>http://returnonbehavior.com/2011/04/brands-versus-the-customer-experience/</link>
		<comments>http://returnonbehavior.com/2011/04/brands-versus-the-customer-experience/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 07:16:47 +0000</pubDate>
		<dc:creator>John Todor</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Blogged]]></category>
		<category><![CDATA[Cell Phone Business]]></category>
		<category><![CDATA[Commodity Sales]]></category>
		<category><![CDATA[Consumer Attitudes]]></category>
		<category><![CDATA[Differentiation]]></category>
		<category><![CDATA[Filling Station]]></category>
		<category><![CDATA[Gas Station]]></category>
		<category><![CDATA[Gasoline]]></category>
		<category><![CDATA[Geoffrey James]]></category>
		<category><![CDATA[Heuristic]]></category>
		<category><![CDATA[Iphone]]></category>
		<category><![CDATA[Magazine Article]]></category>
		<category><![CDATA[Means To An End]]></category>
		<category><![CDATA[New Yorker Magazine]]></category>
		<category><![CDATA[Nielsen Survey]]></category>
		<category><![CDATA[Noika]]></category>
		<category><![CDATA[Profitability]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Tenuous Hold]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2644</guid>
		<description><![CDATA[To understand what is relevant and does get traction with customers, it is critical to recognize that the pursuit of market share and commodity sales are not the same thing. Germane to this distinction are the two buying personalities I have discussed elsewhere. Here is the short version that makes it especially relevant to this differentiation. [...]]]></description>
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		<item>
		<title>Strategies for Maximum Customer Loyalty, Profits</title>
		<link>http://returnonbehavior.com/2010/04/strategies-for-maximum-customer-loyalty-profits/</link>
		<comments>http://returnonbehavior.com/2010/04/strategies-for-maximum-customer-loyalty-profits/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 00:08:05 +0000</pubDate>
		<dc:creator>Terry Corbell</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[American Businesspeople]]></category>
		<category><![CDATA[Business Networking Group]]></category>
		<category><![CDATA[Case In Point]]></category>
		<category><![CDATA[Customer Loyalty Profits]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Executives Association]]></category>
		<category><![CDATA[Loyal Customers]]></category>
		<category><![CDATA[Maximum Customer]]></category>
		<category><![CDATA[Member Businesses]]></category>
		<category><![CDATA[Perceptions]]></category>
		<category><![CDATA[Positive Messages]]></category>
		<category><![CDATA[Price Quality]]></category>
		<category><![CDATA[Profit Analysis]]></category>
		<category><![CDATA[Prospects]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Sales Messages]]></category>
		<category><![CDATA[Sales Situations]]></category>
		<category><![CDATA[Seattle Area]]></category>
		<category><![CDATA[Strengths Weaknesses]]></category>
		<category><![CDATA[Washington State University]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2045</guid>
		<description><![CDATA[If you’re finding it a challenge to create profits, you might appreciate knowing that you’re not alone. Profits in this Great Recession are elusive  for other businesspeople, too. A case in point: 50 percent of the members in a Seattle-area business-networking group admit to selling products at below cost to remain in float. That’s according to a survey [...]]]></description>
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		<title>Seven Ideas to Stop Marketing Wastage</title>
		<link>http://returnonbehavior.com/2009/09/seven-ideas-to-stop-marketing-wastage/</link>
		<comments>http://returnonbehavior.com/2009/09/seven-ideas-to-stop-marketing-wastage/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 10:58:26 +0000</pubDate>
		<dc:creator>TheWiseMarketer.com published by Pete Clark</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2b Marketers]]></category>
		<category><![CDATA[Campaign Plan]]></category>
		<category><![CDATA[Chiefs]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Creative Development]]></category>
		<category><![CDATA[Direct And Indirect Costs]]></category>
		<category><![CDATA[Execution Costs]]></category>
		<category><![CDATA[Impressions]]></category>
		<category><![CDATA[Insertion]]></category>
		<category><![CDATA[Little Time]]></category>
		<category><![CDATA[Marketing Campaigns]]></category>
		<category><![CDATA[Marketing Decisions]]></category>
		<category><![CDATA[Marketplace]]></category>
		<category><![CDATA[Media Channels]]></category>
		<category><![CDATA[Purchase Decisions]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Specifics]]></category>
		<category><![CDATA[Spreadsheet]]></category>
		<category><![CDATA[Tactical Marketing]]></category>
		<category><![CDATA[Wastage]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=833</guid>
		<description><![CDATA[In any organisation, marketing is one of the most difficult functions, largely because there&#8217;s so much to do and so little time&#8230; Guy Powell who warns that wastage in marketing campaigns has become a key &#8216;pain point&#8217; during the recession, and suggests seven ideas to stop it happening. There are, Powell says, many marketing chiefs and [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Four ways to keep good employees engaged</title>
		<link>http://returnonbehavior.com/2009/09/four-ways-to-keep-good-employees-engaged/</link>
		<comments>http://returnonbehavior.com/2009/09/four-ways-to-keep-good-employees-engaged/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 10:25:01 +0000</pubDate>
		<dc:creator>TheWiseMarketer.com published by Pete Clark</dc:creator>
				<category><![CDATA[Operations]]></category>
		<category><![CDATA[Absenteeism]]></category>
		<category><![CDATA[Cornerstones]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Relationships]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Defection]]></category>
		<category><![CDATA[Direction]]></category>
		<category><![CDATA[Downturn]]></category>
		<category><![CDATA[Economic Times]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Employee Engagement]]></category>
		<category><![CDATA[Integrity]]></category>
		<category><![CDATA[Internal Communications]]></category>
		<category><![CDATA[Investments]]></category>
		<category><![CDATA[Key Areas]]></category>
		<category><![CDATA[Milloy]]></category>
		<category><![CDATA[Point Checklist]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Speculation]]></category>
		<category><![CDATA[Strategy Consultant]]></category>
		<category><![CDATA[Workforce]]></category>
		<category><![CDATA[Worry]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=763</guid>
		<description><![CDATA[The engagement levels of company employees can make all the difference between customer retention and defection. Consequently, Strategic Connections has compiled a checklist to ensure the integrity of the workforce, both now and when the economy recovers. Most forward-thinking employers have come to understand that engaged employees can significantly outperform those who are not engaged [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Key Consumer Trends for an Uncertain 2009</title>
		<link>http://returnonbehavior.com/2009/09/key-consumer-trends-for-an-uncertain-2009/</link>
		<comments>http://returnonbehavior.com/2009/09/key-consumer-trends-for-an-uncertain-2009/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 06:43:53 +0000</pubDate>
		<dc:creator>TheWiseMarketer.com published by Pete Clark</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Backlash Against]]></category>
		<category><![CDATA[Budgets]]></category>
		<category><![CDATA[Choices]]></category>
		<category><![CDATA[Consumer Trends]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Desires]]></category>
		<category><![CDATA[Director Of Research]]></category>
		<category><![CDATA[Economic Crisis]]></category>
		<category><![CDATA[Financial Insecurity]]></category>
		<category><![CDATA[Fun Activities]]></category>
		<category><![CDATA[Global Background]]></category>
		<category><![CDATA[Holleran]]></category>
		<category><![CDATA[Lifestyles]]></category>
		<category><![CDATA[Little Luxuries]]></category>
		<category><![CDATA[Mintel]]></category>
		<category><![CDATA[Pace]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Shoppers]]></category>
		<category><![CDATA[Tho]]></category>
		<category><![CDATA[Uncertainty]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=699</guid>
		<description><![CDATA[Against a global background of citizens and businesses being shaken rudely into uncertainty by the economic crisis, Mintel has forecast the five main ways in which consumers are likely to adapt and make the best of 2009. To begin with, in a kind of a backlash against the fast pace of the modern world, people [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Five Tips for Marketing in a Recession</title>
		<link>http://returnonbehavior.com/2009/09/five-tips-for-marketing-in-a-recession/</link>
		<comments>http://returnonbehavior.com/2009/09/five-tips-for-marketing-in-a-recession/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 03:00:18 +0000</pubDate>
		<dc:creator>Glenn Gow</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Act]]></category>
		<category><![CDATA[Budgets]]></category>
		<category><![CDATA[Business Case]]></category>
		<category><![CDATA[Business Investment]]></category>
		<category><![CDATA[Ceo]]></category>
		<category><![CDATA[Decisions]]></category>
		<category><![CDATA[Downturn]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Justification]]></category>
		<category><![CDATA[Market Share]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Roi]]></category>
		<category><![CDATA[Sound Business]]></category>
		<category><![CDATA[Target Markets]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=509</guid>
		<description><![CDATA[Are we in a recession? Maybe, maybe not. However, let’s assume that at least the U.S. economy will be in a recession and that as marketers, we need to work within that reality. Here are some tips for what you should do. Spend smarter You may spend less on marketing. Not because marketing should be [...]]]></description>
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