Six steps to keep the brand alive when the economy slides
When the economy slides, most companies try to cut back on what they see as a cost centre: marketing, branding, and advertising.
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5 Traits You Cannot Teach In Customer Service
There are some character traits that cannot be taught in Customer Service..
Customer satisfaction versus customer loyalty
Companies have much enthusiasm for customer satisfaction. Many see it as a way of making customers happy, and others look at measuring loyalty.