Return on Behavior Magazine
Home for marketing and customer service professionals

Posts Tagged ‘Purchase Decision’

word of mouth marketing

Will Word of Mouth work for B2B?

By Jay Gronlund Does word-of-mouth marketing make much sense for B2B situations, and if so, how could companies effectively apply this?
by Jay Gronlund


The money in your Customer Experience

The service, that your customers experience is a key component in your ability to secure customer loyalty.
by Fredrik Abildtrup