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	<title>Return on Behavior Magazine &#187; Profitability</title>
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	<link>http://returnonbehavior.com</link>
	<description>Home for marketing and customer service professionals</description>
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		<title>Brands versus the Customer Experience</title>
		<link>http://returnonbehavior.com/2011/04/brands-versus-the-customer-experience/</link>
		<comments>http://returnonbehavior.com/2011/04/brands-versus-the-customer-experience/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 07:16:47 +0000</pubDate>
		<dc:creator>John Todor</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Blogged]]></category>
		<category><![CDATA[Cell Phone Business]]></category>
		<category><![CDATA[Commodity Sales]]></category>
		<category><![CDATA[Consumer Attitudes]]></category>
		<category><![CDATA[Differentiation]]></category>
		<category><![CDATA[Filling Station]]></category>
		<category><![CDATA[Gas Station]]></category>
		<category><![CDATA[Gasoline]]></category>
		<category><![CDATA[Geoffrey James]]></category>
		<category><![CDATA[Heuristic]]></category>
		<category><![CDATA[Iphone]]></category>
		<category><![CDATA[Magazine Article]]></category>
		<category><![CDATA[Means To An End]]></category>
		<category><![CDATA[New Yorker Magazine]]></category>
		<category><![CDATA[Nielsen Survey]]></category>
		<category><![CDATA[Noika]]></category>
		<category><![CDATA[Profitability]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Tenuous Hold]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2644</guid>
		<description><![CDATA[To understand what is relevant and does get traction with customers, it is critical to recognize that the pursuit of market share and commodity sales are not the same thing. Germane to this distinction are the two buying personalities I have discussed elsewhere. Here is the short version that makes it especially relevant to this differentiation. [...]]]></description>
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		<title>Four P’s Of Customer Retention</title>
		<link>http://returnonbehavior.com/2010/05/four-p%e2%80%99s-of-customer-retention/</link>
		<comments>http://returnonbehavior.com/2010/05/four-p%e2%80%99s-of-customer-retention/#comments</comments>
		<pubDate>Fri, 21 May 2010 00:01:36 +0000</pubDate>
		<dc:creator>Steven Howard</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Attributes]]></category>
		<category><![CDATA[Co Workers]]></category>
		<category><![CDATA[Corporate Ethics]]></category>
		<category><![CDATA[Corporate Policies]]></category>
		<category><![CDATA[Customer Acquisition]]></category>
		<category><![CDATA[Customer Concerns]]></category>
		<category><![CDATA[Customer Needs]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Desire]]></category>
		<category><![CDATA[Guru]]></category>
		<category><![CDATA[High Energy]]></category>
		<category><![CDATA[Internal Culture]]></category>
		<category><![CDATA[Line Staff]]></category>
		<category><![CDATA[Marketing Product]]></category>
		<category><![CDATA[Philip Kotler]]></category>
		<category><![CDATA[Profitability]]></category>
		<category><![CDATA[Service Ethics]]></category>
		<category><![CDATA[Standard Operating Procedure]]></category>
		<category><![CDATA[Vocabulary]]></category>
		<category><![CDATA[Willingness]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2120</guid>
		<description><![CDATA[It has been approximately 40 years since marketing professor and guru Dr. Philip Kotler coined the concept of the four P’s of marketing – product, price, place, and promotion. While still valid today, Kotler’s original four P’s do not have as much application to customer retention as they do to customer acquisition. A more appropriate [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Happy Employees Means Happy Clients</title>
		<link>http://returnonbehavior.com/2010/02/happy-employees-means-happy-clients/</link>
		<comments>http://returnonbehavior.com/2010/02/happy-employees-means-happy-clients/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 05:30:59 +0000</pubDate>
		<dc:creator>John Hersey</dc:creator>
				<category><![CDATA[Operations]]></category>
		<category><![CDATA[Congeniality]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Service Training]]></category>
		<category><![CDATA[Great Customer Service]]></category>
		<category><![CDATA[Happy Customer]]></category>
		<category><![CDATA[Improving Customer Service]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Loyal Customers]]></category>
		<category><![CDATA[Loyal Employees]]></category>
		<category><![CDATA[Milestone]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Monkey]]></category>
		<category><![CDATA[Payroll]]></category>
		<category><![CDATA[Profitability]]></category>
		<category><![CDATA[Self Esteem]]></category>
		<category><![CDATA[Silk]]></category>
		<category><![CDATA[True Change]]></category>
		<category><![CDATA[Ugly Truth]]></category>
		<category><![CDATA[Vogue]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=1815</guid>
		<description><![CDATA[It has been found that it is impossible to keep a foundation of loyal customers without a foundation of loyal employees. The best employees prefer to work for companies that provide the type of exceptional value that creates customer loyalty, thus, creating loyalty has become the toughest test for leadership. Improving customer service has become [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Navigating the Changing Winds &#8211; 6 Master Strategies to Building Customer Loyalty</title>
		<link>http://returnonbehavior.com/2009/11/navigating-the-changing-winds-6-master-strategies-to-building-customer-loyalty-2/</link>
		<comments>http://returnonbehavior.com/2009/11/navigating-the-changing-winds-6-master-strategies-to-building-customer-loyalty-2/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 10:37:39 +0000</pubDate>
		<dc:creator>Kellie D'Andrea</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Building Customer Loyalty]]></category>
		<category><![CDATA[Compassion]]></category>
		<category><![CDATA[Current State]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Desires]]></category>
		<category><![CDATA[Dime A Dozen]]></category>
		<category><![CDATA[Expectation]]></category>
		<category><![CDATA[Focus]]></category>
		<category><![CDATA[Hospitality]]></category>
		<category><![CDATA[Master Strategies]]></category>
		<category><![CDATA[Master Strategy]]></category>
		<category><![CDATA[New President]]></category>
		<category><![CDATA[Next Level]]></category>
		<category><![CDATA[Patient Ear]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Profitability]]></category>
		<category><![CDATA[Smile]]></category>
		<category><![CDATA[Spending Time]]></category>
		<category><![CDATA[State Of The Economy]]></category>
		<category><![CDATA[Unemployment]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=1485</guid>
		<description><![CDATA[Spending time getting to know your customers will help you reap long term benefits in profitability.. The winds &#8220;they are a changing my friend&#8221;. The current state of the economy, a new President, failing financial systems, fluctuating prices and high unemployment have caused many of us to pause and evaluate opportunities to reduce expenses and [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>In Difficult Times, Keep Your Customers Happy</title>
		<link>http://returnonbehavior.com/2009/09/in-difficult-times-keep-your-customers-happy/</link>
		<comments>http://returnonbehavior.com/2009/09/in-difficult-times-keep-your-customers-happy/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 10:26:26 +0000</pubDate>
		<dc:creator>Drew Stevens</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Bottom Line]]></category>
		<category><![CDATA[Client Acquisition]]></category>
		<category><![CDATA[Difficult Times]]></category>
		<category><![CDATA[Dollar Purchase]]></category>
		<category><![CDATA[Dollar Sales]]></category>
		<category><![CDATA[Experiences]]></category>
		<category><![CDATA[Family And Friends]]></category>
		<category><![CDATA[Family Friends]]></category>
		<category><![CDATA[Friends And Neighbors]]></category>
		<category><![CDATA[Gasoline]]></category>
		<category><![CDATA[Ironically]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Negative Interaction]]></category>
		<category><![CDATA[Paced World]]></category>
		<category><![CDATA[Profitability]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Remote Control]]></category>
		<category><![CDATA[S Market]]></category>
		<category><![CDATA[S Sales]]></category>
		<category><![CDATA[Telecommunications]]></category>
		<category><![CDATA[Television Production]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=767</guid>
		<description><![CDATA[Ironically, the cost of keeping a client is less costly than trying to find a new one&#8230; Recent research stipulates that advertising expenses, web development, television production and other media means are simply too costly to the bottom line. Yet, rather than focus on the core, organizations incessantly seek new clients for business. Recently, a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Building Loyalty &#8211; 5 Steps to Succeeding in Difficult Times</title>
		<link>http://returnonbehavior.com/2009/09/building-loyalty-5-steps-to-succeeding-in-difficult-times/</link>
		<comments>http://returnonbehavior.com/2009/09/building-loyalty-5-steps-to-succeeding-in-difficult-times/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 05:44:05 +0000</pubDate>
		<dc:creator>Blaine Millet</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[5 Steps]]></category>
		<category><![CDATA[Advantage]]></category>
		<category><![CDATA[Business Owners]]></category>
		<category><![CDATA[Decisions]]></category>
		<category><![CDATA[Difficult Times]]></category>
		<category><![CDATA[Economic Conditions]]></category>
		<category><![CDATA[Focus]]></category>
		<category><![CDATA[Foreseeable Future]]></category>
		<category><![CDATA[Game]]></category>
		<category><![CDATA[Hypothesis]]></category>
		<category><![CDATA[Inquiries]]></category>
		<category><![CDATA[Long Time]]></category>
		<category><![CDATA[Lot]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Norm]]></category>
		<category><![CDATA[Profitability]]></category>
		<category><![CDATA[Shoppers]]></category>
		<category><![CDATA[Variety]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=623</guid>
		<description><![CDATA[Consistently deliver a truly awesome customer experience each and every day.. Let&#8217;s face it, more and more people are worried about the current economic conditions and how they will be impacted. Comments such as, &#8220;Our inquiries have really dropped off,&#8221; &#8220;People are sure taking a long time to make buying decisions,&#8221; &#8220;Our customers are demanding [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The 6 key factors that influence customer loyalty</title>
		<link>http://returnonbehavior.com/2009/09/the-6-key-factors-that-influence-customer-loyalty/</link>
		<comments>http://returnonbehavior.com/2009/09/the-6-key-factors-that-influence-customer-loyalty/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 02:46:38 +0000</pubDate>
		<dc:creator>TheWiseMarketer.com published by Pete Clark</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Building Customer Loyalty]]></category>
		<category><![CDATA[Business B2b]]></category>
		<category><![CDATA[Business Factors]]></category>
		<category><![CDATA[Customer Lifetime Value]]></category>
		<category><![CDATA[Customer Relationships]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Customers Needs]]></category>
		<category><![CDATA[Gimmicks]]></category>
		<category><![CDATA[Influence Consumers]]></category>
		<category><![CDATA[Influence Customer]]></category>
		<category><![CDATA[Key Areas]]></category>
		<category><![CDATA[Loyal Customers]]></category>
		<category><![CDATA[Loyalty Card]]></category>
		<category><![CDATA[Loyalty Programmes]]></category>
		<category><![CDATA[Moulding]]></category>
		<category><![CDATA[Nordstrom]]></category>
		<category><![CDATA[Profitability]]></category>
		<category><![CDATA[Relevant Customer]]></category>
		<category><![CDATA[Time North]]></category>
		<category><![CDATA[Volume Ii]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=488</guid>
		<description><![CDATA[Customer loyalty is widely accepted as being worth nurturing, but what are the main business factors that directly influence the loyalty of your customers? There are six major factors that play key roles in influencing the loyalty and commitment of customers: In this article, we&#8217;ve drawn guidance from many of the 36 chapters of The [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t Silo-Out the Customer Service Department</title>
		<link>http://returnonbehavior.com/2009/09/dont-silo-out-the-customer-service-department/</link>
		<comments>http://returnonbehavior.com/2009/09/dont-silo-out-the-customer-service-department/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 02:22:30 +0000</pubDate>
		<dc:creator>David Rance</dc:creator>
				<category><![CDATA[Operations]]></category>
		<category><![CDATA[Acquisitions]]></category>
		<category><![CDATA[Backwater]]></category>
		<category><![CDATA[Closer To Home]]></category>
		<category><![CDATA[Customer Service Department]]></category>
		<category><![CDATA[Customer Service Departments]]></category>
		<category><![CDATA[Empathy]]></category>
		<category><![CDATA[Employee Morale]]></category>
		<category><![CDATA[Exec Team]]></category>
		<category><![CDATA[Management Team]]></category>
		<category><![CDATA[National Cellular Network]]></category>
		<category><![CDATA[Openness]]></category>
		<category><![CDATA[Organiz]]></category>
		<category><![CDATA[Profitability]]></category>
		<category><![CDATA[Sales Marketing]]></category>
		<category><![CDATA[Sales Organization]]></category>
		<category><![CDATA[Salespeople]]></category>
		<category><![CDATA[Service Folks]]></category>
		<category><![CDATA[Silo]]></category>
		<category><![CDATA[Silos]]></category>
		<category><![CDATA[Snake]]></category>
		<category><![CDATA[Team Meetings]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=453</guid>
		<description><![CDATA[In the increasing trend of out-sourcing customer service departments overseas, we look to giving you some very good reasons why it should be closer to home. When I ran customer service for a national cellular network in the &#8217;90s, customer service was in a different location from sales, marketing and product development. We were only [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Six universal drivers to assure customer satisfaction</title>
		<link>http://returnonbehavior.com/2009/09/six-universal-drivers-to-assure-customer-satisfaction/</link>
		<comments>http://returnonbehavior.com/2009/09/six-universal-drivers-to-assure-customer-satisfaction/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 10:11:40 +0000</pubDate>
		<dc:creator>Fredrik Abildtrup</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Consistency]]></category>
		<category><![CDATA[Consumer Experience]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Customer Service Experience]]></category>
		<category><![CDATA[Empathy]]></category>
		<category><![CDATA[Excellent Customer Service]]></category>
		<category><![CDATA[Key Role]]></category>
		<category><![CDATA[Menus]]></category>
		<category><![CDATA[Personal Attention]]></category>
		<category><![CDATA[Profitability]]></category>
		<category><![CDATA[Promptness]]></category>
		<category><![CDATA[Responsiveness]]></category>
		<category><![CDATA[Scripted]]></category>
		<category><![CDATA[Service Experiences]]></category>
		<category><![CDATA[Survey Showed That]]></category>
		<category><![CDATA[Universal Drivers]]></category>
		<category><![CDATA[Voice Intonation]]></category>
		<category><![CDATA[Willi]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=161</guid>
		<description><![CDATA[A study in the summer of 2006 revealed (again!) that consumers rated customer service as the number one influence for their loyalty to a company. So what does it take to give your consumers an excellent customer service experience? One key factor is CONSISTENCY. You need to be consistent across all of your company&#8217;s touch [...]]]></description>
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