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	<title>Return on Behavior Magazine &#187; Personal Attention</title>
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		<title>Perspectives on corporate branding strategy</title>
		<link>http://returnonbehavior.com/2009/09/perspectives-on-corporate-branding-strategy/</link>
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		<pubDate>Fri, 25 Sep 2009 10:59:05 +0000</pubDate>
		<dc:creator>Martin Roll</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Classic Sense]]></category>
		<category><![CDATA[Color Scheme]]></category>
		<category><![CDATA[Company Logo]]></category>
		<category><![CDATA[Competitive Advantage]]></category>
		<category><![CDATA[Corporate Branding Strategies]]></category>
		<category><![CDATA[Corporate Branding Strategy]]></category>
		<category><![CDATA[Corporate Slogan]]></category>
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		<category><![CDATA[Facade]]></category>
		<category><![CDATA[Foremost Authorities]]></category>
		<category><![CDATA[Global Business Environment]]></category>
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		<category><![CDATA[Personal Attention]]></category>
		<category><![CDATA[Pre Requisites]]></category>
		<category><![CDATA[Product Branding]]></category>
		<category><![CDATA[Product Differentiation]]></category>
		<category><![CDATA[Production Capabilities]]></category>
		<category><![CDATA[Senior Management]]></category>
		<category><![CDATA[Shareholders]]></category>
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		<description><![CDATA[Martin Roll, one of the worlds foremost authorities on branding, provides his view on corporate branding strategy in this comprehensive article. The competition in the global business environment is tough and achieving a unique position and competitive advantage becomes more and more difficult and expensive. The high level of investment necessary to maintain production capabilities [...]]]></description>
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		<title>Six universal drivers to assure customer satisfaction</title>
		<link>http://returnonbehavior.com/2009/09/six-universal-drivers-to-assure-customer-satisfaction/</link>
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		<pubDate>Fri, 25 Sep 2009 10:11:40 +0000</pubDate>
		<dc:creator>Fredrik Abildtrup</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Consistency]]></category>
		<category><![CDATA[Consumer Experience]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Customer Service Experience]]></category>
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		<category><![CDATA[Scripted]]></category>
		<category><![CDATA[Service Experiences]]></category>
		<category><![CDATA[Survey Showed That]]></category>
		<category><![CDATA[Universal Drivers]]></category>
		<category><![CDATA[Voice Intonation]]></category>
		<category><![CDATA[Willi]]></category>

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		<description><![CDATA[A study in the summer of 2006 revealed (again!) that consumers rated customer service as the number one influence for their loyalty to a company. So what does it take to give your consumers an excellent customer service experience? One key factor is CONSISTENCY. You need to be consistent across all of your company&#8217;s touch [...]]]></description>
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