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	<title>Return on Behavior Magazine &#187; People</title>
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	<link>http://returnonbehavior.com</link>
	<description>Home for marketing and customer service professionals</description>
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		<title>CEM Journey : Struggling with the old demons of marketing &amp; strategy</title>
		<link>http://returnonbehavior.com/2011/09/cem-journey-struggling-with-the-old-demons-of-marketing-strategy/</link>
		<comments>http://returnonbehavior.com/2011/09/cem-journey-struggling-with-the-old-demons-of-marketing-strategy/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 11:27:41 +0000</pubDate>
		<dc:creator>Frederic Gilbert</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[4p]]></category>
		<category><![CDATA[Amp]]></category>
		<category><![CDATA[Breakthrough]]></category>
		<category><![CDATA[Business Schools]]></category>
		<category><![CDATA[Demons]]></category>
		<category><![CDATA[Efm]]></category>
		<category><![CDATA[Hard Time]]></category>
		<category><![CDATA[Journey]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mindset]]></category>
		<category><![CDATA[New Approach]]></category>
		<category><![CDATA[New Vision]]></category>
		<category><![CDATA[Obstacle]]></category>
		<category><![CDATA[Obstacles]]></category>
		<category><![CDATA[Organizational Strategies]]></category>
		<category><![CDATA[Peers]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Pillar]]></category>
		<category><![CDATA[Profits]]></category>
		<category><![CDATA[Satisfaction]]></category>
		<category><![CDATA[Segments]]></category>
		<category><![CDATA[Silos]]></category>
		<category><![CDATA[Traditional Marketing]]></category>
		<category><![CDATA[Value Proposition]]></category>

		<guid isPermaLink="false">http://returnonbehavior.com/?p=4065</guid>
		<description><![CDATA[More than ever it is becoming a challenge to help people&#8217;s mindsets evolve and embrace the new vision of the customer that is embedded within CEM and EFM. As I move in educating &#38; working along with customers, students &#38; peers I have come to understand and identify the main reasons why CEM is yet [...]]]></description>
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		<title>How to Build Customer Loyalty – Make and Keep Credible Promises</title>
		<link>http://returnonbehavior.com/2010/05/how-to-build-customer-loyalty-%e2%80%93-make-and-keep-credible-promises/</link>
		<comments>http://returnonbehavior.com/2010/05/how-to-build-customer-loyalty-%e2%80%93-make-and-keep-credible-promises/#comments</comments>
		<pubDate>Fri, 21 May 2010 01:15:45 +0000</pubDate>
		<dc:creator>Scott Glatstein</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Consumer Expectations]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Decade]]></category>
		<category><![CDATA[Desires]]></category>
		<category><![CDATA[Expectation]]></category>
		<category><![CDATA[Hotel Room]]></category>
		<category><![CDATA[Leaves]]></category>
		<category><![CDATA[Letdown]]></category>
		<category><![CDATA[Marketing Consultancy]]></category>
		<category><![CDATA[Marketplace Success]]></category>
		<category><![CDATA[New York Marketing]]></category>
		<category><![CDATA[Organization]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[President Robert]]></category>
		<category><![CDATA[Promise]]></category>
		<category><![CDATA[Promises]]></category>
		<category><![CDATA[Reason To Believe]]></category>
		<category><![CDATA[Safety And Security]]></category>
		<category><![CDATA[Service Provider]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2136</guid>
		<description><![CDATA[It is no wonder that very few companies enjoy customer loyalty nowadays. Consumers are skeptical of company promises. A “new” product is not really “new.” A great-looking item on an info-commercial works much differently than demonstrated. The beautifully designed hotel room pictured on the website leaves a lot to be desired. This is why in [...]]]></description>
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		<title>Navigating the Changing Winds &#8211; 6 Master Strategies to Building Customer Loyalty</title>
		<link>http://returnonbehavior.com/2009/11/navigating-the-changing-winds-6-master-strategies-to-building-customer-loyalty-2/</link>
		<comments>http://returnonbehavior.com/2009/11/navigating-the-changing-winds-6-master-strategies-to-building-customer-loyalty-2/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 10:37:39 +0000</pubDate>
		<dc:creator>Kellie D'Andrea</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Building Customer Loyalty]]></category>
		<category><![CDATA[Compassion]]></category>
		<category><![CDATA[Current State]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Desires]]></category>
		<category><![CDATA[Dime A Dozen]]></category>
		<category><![CDATA[Expectation]]></category>
		<category><![CDATA[Focus]]></category>
		<category><![CDATA[Hospitality]]></category>
		<category><![CDATA[Master Strategies]]></category>
		<category><![CDATA[Master Strategy]]></category>
		<category><![CDATA[New President]]></category>
		<category><![CDATA[Next Level]]></category>
		<category><![CDATA[Patient Ear]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Profitability]]></category>
		<category><![CDATA[Smile]]></category>
		<category><![CDATA[Spending Time]]></category>
		<category><![CDATA[State Of The Economy]]></category>
		<category><![CDATA[Unemployment]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=1485</guid>
		<description><![CDATA[Spending time getting to know your customers will help you reap long term benefits in profitability.. The winds &#8220;they are a changing my friend&#8221;. The current state of the economy, a new President, failing financial systems, fluctuating prices and high unemployment have caused many of us to pause and evaluate opportunities to reduce expenses and [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Five Tips for Marketing in a Recession</title>
		<link>http://returnonbehavior.com/2009/09/five-tips-for-marketing-in-a-recession/</link>
		<comments>http://returnonbehavior.com/2009/09/five-tips-for-marketing-in-a-recession/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 03:00:18 +0000</pubDate>
		<dc:creator>Glenn Gow</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Act]]></category>
		<category><![CDATA[Budgets]]></category>
		<category><![CDATA[Business Case]]></category>
		<category><![CDATA[Business Investment]]></category>
		<category><![CDATA[Ceo]]></category>
		<category><![CDATA[Decisions]]></category>
		<category><![CDATA[Downturn]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Justification]]></category>
		<category><![CDATA[Market Share]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Roi]]></category>
		<category><![CDATA[Sound Business]]></category>
		<category><![CDATA[Target Markets]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=509</guid>
		<description><![CDATA[Are we in a recession? Maybe, maybe not. However, let’s assume that at least the U.S. economy will be in a recession and that as marketers, we need to work within that reality. Here are some tips for what you should do. Spend smarter You may spend less on marketing. Not because marketing should be [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Growing your Business one Customer at a time</title>
		<link>http://returnonbehavior.com/2009/09/growing-your-business-one-customer-at-a-time/</link>
		<comments>http://returnonbehavior.com/2009/09/growing-your-business-one-customer-at-a-time/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 02:49:32 +0000</pubDate>
		<dc:creator>Liz Tahir</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Art Equipment]]></category>
		<category><![CDATA[Cue]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Exceed]]></category>
		<category><![CDATA[Home Steps]]></category>
		<category><![CDATA[Leaves]]></category>
		<category><![CDATA[New Fitness Center]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Reflection]]></category>
		<category><![CDATA[Rude Service]]></category>
		<category><![CDATA[Rule 1]]></category>
		<category><![CDATA[State Of The Art]]></category>
		<category><![CDATA[Time Rule]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=492</guid>
		<description><![CDATA[Rule #1: Think of customers as individuals.  Once we think that way, we realize our business is our customer, not our product or services. Putting all the focus on the merchandise in our store, or the services our corporation offers, leaves out the most important component: each individual customer. Keeping those individual customers in mind, [...]]]></description>
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