How to Build Customer Loyalty – Make and Keep Credible Promises

May 21st, 2010

It is no wonder that very few companies enjoy customer loyalty nowadays. Consumers are skeptical of company promises. Read the rest of this entry »

Navigating the Changing Winds - 6 Master Strategies to Building Customer Loyalty

November 26th, 2009

Spending time getting to know your customers will help you reap long term benefits in profitability.. Read the rest of this entry »

Navigating the Changing Winds - 6 Master Strategies to Building Customer Loyalty

September 27th, 2009

Spending time getting to know your customers will help you reap long term benefits in profitability..

Read the rest of this entry »

Five Tips for Marketing in a Recession

September 26th, 2009

The U.S. economy is in a recession and that as marketers, we need to work within that reality. Here are some tips for what you should do.

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Five Tips for Marketing in a Recession

September 26th, 2009

Are we in a recession? Maybe, maybe not. However, let’s assume that at least the U.S. economy will be in a recession and that as marketers, we need to work within that reality. Read the rest of this entry »

Growing your Business one Customer at a time

September 26th, 2009

Rule #1: Think of customers as individuals.  Once we think that way, we realize our business is our customer, not our product or services.

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