How to Build Customer Loyalty – Make and Keep Credible Promises

May 21st, 2010

It is no wonder that very few companies enjoy customer loyalty nowadays. Consumers are skeptical of company promises. Read the rest of this entry »

How to Completely Restore Customer Confidence After Things Go Wrong

February 15th, 2010

Author Myra Golden looks at a case study of how you can still win back customers after things go wrong - by using the power of customer service. Read the rest of this entry »

Customer satisfaction versus customer loyalty

September 26th, 2009

Companies have much enthusiasm for customer satisfaction. Many see it as a way of making customers happy, and others look at measuring loyalty.

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