How to Build Customer Loyalty – Make and Keep Credible Promises
It is no wonder that very few companies enjoy customer loyalty nowadays. Consumers are skeptical of company promises.
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How to Completely Restore Customer Confidence After Things Go Wrong
Author Myra Golden looks at a case study of how you can still win back customers after things go wrong – by using the power of customer service.
Customer satisfaction versus customer loyalty
Companies have much enthusiasm for customer satisfaction. Many see it as a way of making customers happy, and others look at measuring loyalty.