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	<title>Return on Behavior Magazine &#187; Nominator</title>
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		<title>The concept of LTV</title>
		<link>http://returnonbehavior.com/2009/09/the-concept-of-ltv/</link>
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		<pubDate>Fri, 25 Sep 2009 11:22:58 +0000</pubDate>
		<dc:creator>Bent Svanholmer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Acquisition Costs]]></category>
		<category><![CDATA[Business Case]]></category>
		<category><![CDATA[Conviction]]></category>
		<category><![CDATA[Customer Lifetime Value]]></category>
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		<category><![CDATA[Ltv]]></category>
		<category><![CDATA[Mail Order Business]]></category>
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		<category><![CDATA[Net Marketing]]></category>
		<category><![CDATA[Nominator]]></category>
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		<description><![CDATA[In spite of the obvious short and long term benefits, the concept of CLV  &#8211; Customer Lifetime Value &#8211; is hardly ever used outside certain industries with high acquisition costs. In this article loyalty expert Bent Svanholmer of Loyalty Management gives you an introduction and points out how you can work with CLV in your [...]]]></description>
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