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	<title>Return on Behavior Magazine &#187; Mindset</title>
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	<link>http://returnonbehavior.com</link>
	<description>Home for marketing and customer service professionals</description>
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		<title>CEM Journey : Struggling with the old demons of marketing &amp; strategy</title>
		<link>http://returnonbehavior.com/2011/09/cem-journey-struggling-with-the-old-demons-of-marketing-strategy/</link>
		<comments>http://returnonbehavior.com/2011/09/cem-journey-struggling-with-the-old-demons-of-marketing-strategy/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 11:27:41 +0000</pubDate>
		<dc:creator>Frederic Gilbert</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[4p]]></category>
		<category><![CDATA[Amp]]></category>
		<category><![CDATA[Breakthrough]]></category>
		<category><![CDATA[Business Schools]]></category>
		<category><![CDATA[Demons]]></category>
		<category><![CDATA[Efm]]></category>
		<category><![CDATA[Hard Time]]></category>
		<category><![CDATA[Journey]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mindset]]></category>
		<category><![CDATA[New Approach]]></category>
		<category><![CDATA[New Vision]]></category>
		<category><![CDATA[Obstacle]]></category>
		<category><![CDATA[Obstacles]]></category>
		<category><![CDATA[Organizational Strategies]]></category>
		<category><![CDATA[Peers]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Pillar]]></category>
		<category><![CDATA[Profits]]></category>
		<category><![CDATA[Satisfaction]]></category>
		<category><![CDATA[Segments]]></category>
		<category><![CDATA[Silos]]></category>
		<category><![CDATA[Traditional Marketing]]></category>
		<category><![CDATA[Value Proposition]]></category>

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		<description><![CDATA[More than ever it is becoming a challenge to help people&#8217;s mindsets evolve and embrace the new vision of the customer that is embedded within CEM and EFM. As I move in educating &#38; working along with customers, students &#38; peers I have come to understand and identify the main reasons why CEM is yet [...]]]></description>
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