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	<title>Return on Behavior Magazine &#187; Mass Communication</title>
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	<description>Home for marketing and customer service professionals</description>
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		<title>Consumer Behavior Revolution</title>
		<link>http://returnonbehavior.com/2010/01/consumer-behavior-revolution-2/</link>
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		<pubDate>Tue, 19 Jan 2010 18:35:12 +0000</pubDate>
		<dc:creator>Daniela Guido</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Business To Consumer]]></category>
		<category><![CDATA[Collection Methodology]]></category>
		<category><![CDATA[Communication Channels]]></category>
		<category><![CDATA[Competitive Advantage]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
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		<category><![CDATA[Evangelists]]></category>
		<category><![CDATA[Experience Data]]></category>
		<category><![CDATA[Facebooking]]></category>
		<category><![CDATA[Focus Groups]]></category>
		<category><![CDATA[Mainstream Media]]></category>
		<category><![CDATA[Mass Communication]]></category>
		<category><![CDATA[No Doubt]]></category>
		<category><![CDATA[Perceptions]]></category>
		<category><![CDATA[Phone Interviews]]></category>
		<category><![CDATA[Similar Products]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Tempers]]></category>
		<category><![CDATA[Traditional Focus]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=1720</guid>
		<description><![CDATA[There is a rumor circulating that market research as we know it will be on life support by 2012 due to the increase of users on social networks. That is, according to some&#8230;. Social Media evangelists suggest that, especially business to consumer  companies will realize that there is no better way to gain competitive advantage [...]]]></description>
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		<title>Close the Gap between Customer Promise and Customer Experience in 4 Steps</title>
		<link>http://returnonbehavior.com/2009/09/close-the-gap-between-customer-promise-and-customer-experience-in-4-steps/</link>
		<comments>http://returnonbehavior.com/2009/09/close-the-gap-between-customer-promise-and-customer-experience-in-4-steps/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 22:23:36 +0000</pubDate>
		<dc:creator>Fredrik Abildtrup</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[4 Steps]]></category>
		<category><![CDATA[Cornerstones]]></category>
		<category><![CDATA[Customer Experiences]]></category>
		<category><![CDATA[Customer Promise]]></category>
		<category><![CDATA[Gap]]></category>
		<category><![CDATA[Interaction]]></category>
		<category><![CDATA[Listening To The Voice Of The Customer]]></category>
		<category><![CDATA[Marketing Campaigns]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[Marketing Service]]></category>
		<category><![CDATA[Mass Communication]]></category>
		<category><![CDATA[Moment Of Truth]]></category>
		<category><![CDATA[Personal Interactions]]></category>
		<category><![CDATA[Point Of Contact]]></category>
		<category><![CDATA[Response Time]]></category>
		<category><![CDATA[Sales Marketing]]></category>
		<category><![CDATA[Service Organization]]></category>
		<category><![CDATA[Voice Of The Customer]]></category>
		<category><![CDATA[Wheel]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=286</guid>
		<description><![CDATA[Mass-communication creates expectations, but when the customer does decide to contact you, how will you know if these expectations are met? A lot of companies do not know their customer&#8217;s experience in their various touch points. Marketing campaigns, and sales plans often force the service organization to knot the ends together, thus leaving the customer [...]]]></description>
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		<title>The money in your Customer Experience</title>
		<link>http://returnonbehavior.com/2009/09/the-money-in-your-customer-experience/</link>
		<comments>http://returnonbehavior.com/2009/09/the-money-in-your-customer-experience/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 07:35:14 +0000</pubDate>
		<dc:creator>Fredrik Abildtrup</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Competitiveness]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Customers Satisfaction]]></category>
		<category><![CDATA[Dissatisfaction]]></category>
		<category><![CDATA[Insight]]></category>
		<category><![CDATA[Lasting Impressions]]></category>
		<category><![CDATA[Mass Communication]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Notion]]></category>
		<category><![CDATA[Parameters]]></category>
		<category><![CDATA[Personal Contact]]></category>
		<category><![CDATA[Possibilities]]></category>
		<category><![CDATA[Purchase Decision]]></category>
		<category><![CDATA[Self Service]]></category>
		<category><![CDATA[Spite]]></category>
		<category><![CDATA[Strategic Success Factors]]></category>
		<category><![CDATA[Telephone Service]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=113</guid>
		<description><![CDATA[The service, that your customers experience is a key component in your ability to secure customer loyalty.For every company that declares as its goal to be more customer-driven it is from the start crucial to understand the company&#8217;s position in relation to the customers: How do the customers perceive the company&#8217;s products and services? Are [...]]]></description>
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