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Posts Tagged ‘Mass Communication’

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Consumer Behavior Revolution

There is a rumor circulating that market research as we know it will be on life support by 2012 due to the increase of users on social networks. That is, according to some….
by Daniela Guido


Close the Gap between Customer Promise and Customer Experience in 4 Steps

Mass-communication creates expectations, but when the customer does decide to contact you, how will you know if these expectations are met?
by Fredrik Abildtrup


The money in your Customer Experience

The service, that your customers experience is a key component in your ability to secure customer loyalty.
by Fredrik Abildtrup