Return on Behavior Magazine
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Posts Tagged ‘Marketing Strategy’
 

 
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CEM Journey : Struggling with the old demons of marketing & strategy

More than ever it is becoming a challenge to help people’s mindsets evolve and embrace the new vision of the customer that is embedded within CEM and EFM. As I move in educating & working along with customers, student...
by Frederic Gilbert
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giving customers what they want

Keeping the pace with customer expectation

Author Chintan Bharwada talks to us on how we can work with the data we receive from our customers to give them more of what they want and expect from you as a business.
by Chintan Bharwada
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Improving Customer Retention during a Slowdown

Daniel Alcorn looks at 5 statistics you should consider before creating your next marketing strategy.
by Daniel Alcorn
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WoM marketing worth US$3bn by 2013

Spending on word-of-mouth (WoM) marketing rose by 14.2% to US$1.54 billion in 2008, despite the worst economic recession in 70 years.
by TheWiseMarketer.com published by Pete Clark
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How brands can empower loyal customers

With the rise of web 2.0 and social networking, price comparison sites and online discount codes, brands must adapt quickly in order to connect online with today’s ‘empowered consumer’, according to a report b...
by TheWiseMarketer.com published by Pete Clark
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