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	<title>Return on Behavior Magazine &#187; Marketing Manager</title>
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	<description>Home for marketing and customer service professionals</description>
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		<title>Market Research &#8211; Making It Useful, Not Just Interesting</title>
		<link>http://returnonbehavior.com/2009/09/market-research-making-it-useful-not-just-interesting/</link>
		<comments>http://returnonbehavior.com/2009/09/market-research-making-it-useful-not-just-interesting/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 03:17:06 +0000</pubDate>
		<dc:creator>Neil Stewart</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Attitude]]></category>
		<category><![CDATA[Ducks In A Row]]></category>
		<category><![CDATA[Frontline]]></category>
		<category><![CDATA[Grain Of Salt]]></category>
		<category><![CDATA[Hassle]]></category>
		<category><![CDATA[Interesting Research]]></category>
		<category><![CDATA[Market Research Report]]></category>
		<category><![CDATA[Market Research Results]]></category>
		<category><![CDATA[Marketer]]></category>
		<category><![CDATA[Marketing Manager]]></category>
		<category><![CDATA[Poor Explanation]]></category>
		<category><![CDATA[Poor Response]]></category>
		<category><![CDATA[Questionnaire Design]]></category>
		<category><![CDATA[Researcher]]></category>
		<category><![CDATA[Response Rates]]></category>
		<category><![CDATA[Sad Truth]]></category>
		<category><![CDATA[Sampling Error]]></category>
		<category><![CDATA[Survey Research]]></category>
		<category><![CDATA[Survey Results]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=538</guid>
		<description><![CDATA[A wise but anonymous marketer once said that a market research report that gets described as &#8220;interesting&#8221; has failed. It&#8217;s only when it&#8217;s &#8220;useful&#8221; that it gets the pass mark. After all, what&#8217;s the point of interesting research if it can&#8217;t be put to use? The sad truth is that most market research is not [...]]]></description>
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		<title>Facts you cannot ignore as a customer service or marketing manager</title>
		<link>http://returnonbehavior.com/2009/09/facts-you-cannot-ignore-as-a-customer-service-or-marketing-manager/</link>
		<comments>http://returnonbehavior.com/2009/09/facts-you-cannot-ignore-as-a-customer-service-or-marketing-manager/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 10:43:49 +0000</pubDate>
		<dc:creator>Micheal Leander Nielsen</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Battleground]]></category>
		<category><![CDATA[Business Leaders]]></category>
		<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Call Centers]]></category>
		<category><![CDATA[Customer Interactions]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Projects]]></category>
		<category><![CDATA[Customer Service Conference]]></category>
		<category><![CDATA[Customer Service Conferences]]></category>
		<category><![CDATA[Customer Strategy]]></category>
		<category><![CDATA[Differentiators]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[Ivens]]></category>
		<category><![CDATA[Management Consultants]]></category>
		<category><![CDATA[Marketing Management]]></category>
		<category><![CDATA[Marketing Manager]]></category>
		<category><![CDATA[Phone Experience]]></category>
		<category><![CDATA[Phone Service]]></category>
		<category><![CDATA[Relevant Facts]]></category>
		<category><![CDATA[Service Customer]]></category>
		<category><![CDATA[Sustainable Business]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=188</guid>
		<description><![CDATA[If you attend a marketing, management or customer service conference, you are bound to hear a whole bunch of quotes and &#8220;buzz-sentences&#8221;&#8230; For your benefit, TeleFaction brings you selected facts that are important for most businesses and organizations. This page will be complemented/updated successively, and from 2007 you can expect to find links to TeleFaction&#8217;s [...]]]></description>
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		<title>Service and marketing facts you cannot ignore</title>
		<link>http://returnonbehavior.com/2009/09/service-and-marketing-facts-you-cannot-ignore/</link>
		<comments>http://returnonbehavior.com/2009/09/service-and-marketing-facts-you-cannot-ignore/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 10:02:52 +0000</pubDate>
		<dc:creator>TeleFaction A/S</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[American Banks]]></category>
		<category><![CDATA[Competitive Advantage]]></category>
		<category><![CDATA[Contact Center]]></category>
		<category><![CDATA[Customer Defection]]></category>
		<category><![CDATA[Customer Experiences]]></category>
		<category><![CDATA[Customer Projects]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Customer Service Conferences]]></category>
		<category><![CDATA[Customer Service Strategy]]></category>
		<category><![CDATA[Defection Rate]]></category>
		<category><![CDATA[Good Customer Service]]></category>
		<category><![CDATA[Inbound Service]]></category>
		<category><![CDATA[Management Consultants]]></category>
		<category><![CDATA[Manager Marketing]]></category>
		<category><![CDATA[Marketing Management]]></category>
		<category><![CDATA[Marketing Manager]]></category>
		<category><![CDATA[Mckinsey]]></category>
		<category><![CDATA[Retail Bank]]></category>
		<category><![CDATA[S Sales]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=146</guid>
		<description><![CDATA[This article provides you with hardcore facts, that any contact center manager, marketing manager, call center manager and CEO cannot ignore. Whenever you attend marketing, management or customer service conferences, or speak to management consultants, for that matter, you are bound to hear whole bunch of quotes and &#8220;buzz-sentences&#8221; again and again. For your benefit, [...]]]></description>
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		<title>Loyal behavior reflects on ROI</title>
		<link>http://returnonbehavior.com/2009/09/loyal-behavior-reflects-on-roi/</link>
		<comments>http://returnonbehavior.com/2009/09/loyal-behavior-reflects-on-roi/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 08:06:19 +0000</pubDate>
		<dc:creator>Peter Winther</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Advertising Agency]]></category>
		<category><![CDATA[Bathtub]]></category>
		<category><![CDATA[Business Communications]]></category>
		<category><![CDATA[Car Dealer]]></category>
		<category><![CDATA[Co Workers]]></category>
		<category><![CDATA[Customer Service Programs]]></category>
		<category><![CDATA[Danish Stock]]></category>
		<category><![CDATA[Dialogue Program]]></category>
		<category><![CDATA[Different Reasons]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Existing Customers]]></category>
		<category><![CDATA[External Marketing]]></category>
		<category><![CDATA[Invaluable Link]]></category>
		<category><![CDATA[Loyal Customers]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing Manager]]></category>
		<category><![CDATA[Persistence]]></category>
		<category><![CDATA[Poor Communication]]></category>
		<category><![CDATA[Sales And Marketing]]></category>
		<category><![CDATA[Stock Exchange]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=131</guid>
		<description><![CDATA[Persistence with loyalty development undoubtedly led to a surplus on the bottom line, and simply proves the invaluable link between&#8230; &#8230;loyal co-workers and loyal customers. For the past four years I have extensively worked with loyalty- and customer-service programs in various industries either as consultant or as sales and marketing manager.  I am now sales [...]]]></description>
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