Return on Behavior Magazine
Home for marketing and customer service professionals

Posts Tagged ‘Marketing Manager’


Market Research - Making It Useful, Not Just Interesting

A wise but anonymous marketer once said that a market research report that gets described as “interesting” has failed. It’s only when it’s “useful” that it gets the pass mark.
by Neil Stewart


Facts you cannot ignore as a customer service or marketing manager

If you attend a marketing, management or customer service conference, you are bound to hear a whole bunch of quotes and “buzz-sentences”…
by Micheal Leander Nielsen


Service and marketing facts you cannot ignore

This article provides you with hardcore facts, that any contact center manager, marketing manager, call center manager and CEO cannot ignore.
by TeleFaction A/S



Loyal behavior reflects on ROI

Persistence with loyalty development undoubtedly led to a surplus on the bottom line, and simply proves the invaluable link between…
by Peter Winther