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	<title>Return on Behavior Magazine &#187; Marketing Efforts</title>
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	<link>http://returnonbehavior.com</link>
	<description>Home for marketing and customer service professionals</description>
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		<title>How is your behaviour impacting customer loyalty?</title>
		<link>http://returnonbehavior.com/2010/11/how-is-your-behaviour-impacting-customer-loyalty/</link>
		<comments>http://returnonbehavior.com/2010/11/how-is-your-behaviour-impacting-customer-loyalty/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 06:39:52 +0000</pubDate>
		<dc:creator>Joel Norton</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Advertising Campaign]]></category>
		<category><![CDATA[Advocates]]></category>
		<category><![CDATA[Business Owners]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Intensive Training]]></category>
		<category><![CDATA[Invest]]></category>
		<category><![CDATA[Investing]]></category>
		<category><![CDATA[Loyalty Marketing]]></category>
		<category><![CDATA[Marketing Efforts]]></category>
		<category><![CDATA[Process Of Measurement]]></category>
		<category><![CDATA[Raving Fans]]></category>
		<category><![CDATA[Recruitment]]></category>
		<category><![CDATA[Sales And Marketing]]></category>
		<category><![CDATA[Sales Marketing]]></category>
		<category><![CDATA[Score]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2467</guid>
		<description><![CDATA[As business owners we’re constantly looking for ways to engage our customers in a meaningful way that keeps them loyal, and ensures they buy more from us, more frequently. The process of measurement and rewarding might be done informally, or you might have a more structured approach where you formally score your customers based on [...]]]></description>
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		<title>The concept of LTV</title>
		<link>http://returnonbehavior.com/2009/09/the-concept-of-ltv/</link>
		<comments>http://returnonbehavior.com/2009/09/the-concept-of-ltv/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 11:22:58 +0000</pubDate>
		<dc:creator>Bent Svanholmer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Acquisition Costs]]></category>
		<category><![CDATA[Business Case]]></category>
		<category><![CDATA[Conviction]]></category>
		<category><![CDATA[Customer Lifetime Value]]></category>
		<category><![CDATA[Customer Strategy]]></category>
		<category><![CDATA[Decades]]></category>
		<category><![CDATA[Defection]]></category>
		<category><![CDATA[Direct Marketing Companies]]></category>
		<category><![CDATA[Economic Concept]]></category>
		<category><![CDATA[Existing Customers]]></category>
		<category><![CDATA[Investment Decisions]]></category>
		<category><![CDATA[Loyalty Expert]]></category>
		<category><![CDATA[Loyalty Management]]></category>
		<category><![CDATA[Ltv]]></category>
		<category><![CDATA[Mail Order Business]]></category>
		<category><![CDATA[Market Investment]]></category>
		<category><![CDATA[Marketing Efforts]]></category>
		<category><![CDATA[Net Marketing]]></category>
		<category><![CDATA[Nominator]]></category>
		<category><![CDATA[Spite]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=249</guid>
		<description><![CDATA[In spite of the obvious short and long term benefits, the concept of CLV  &#8211; Customer Lifetime Value &#8211; is hardly ever used outside certain industries with high acquisition costs. In this article loyalty expert Bent Svanholmer of Loyalty Management gives you an introduction and points out how you can work with CLV in your [...]]]></description>
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		<title>The role of marketing in the experience economy</title>
		<link>http://returnonbehavior.com/2009/09/the-role-of-marketing-in-the-experience-economy/</link>
		<comments>http://returnonbehavior.com/2009/09/the-role-of-marketing-in-the-experience-economy/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 10:00:11 +0000</pubDate>
		<dc:creator>Micheal Leander Nielsen</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Automation Technology]]></category>
		<category><![CDATA[Chief Marketing Officer]]></category>
		<category><![CDATA[Communications Efforts]]></category>
		<category><![CDATA[Competence]]></category>
		<category><![CDATA[Courage Of Conviction]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customer Lifecycle]]></category>
		<category><![CDATA[Customer Touch Point]]></category>
		<category><![CDATA[Decisive Factors]]></category>
		<category><![CDATA[Experience Economy]]></category>
		<category><![CDATA[Knowing Your Customers]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Marketing Efforts]]></category>
		<category><![CDATA[Optimal Experience]]></category>
		<category><![CDATA[Research Vendors]]></category>
		<category><![CDATA[Role Of Marketing]]></category>
		<category><![CDATA[Seat At The Table]]></category>
		<category><![CDATA[Simple Fact]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=141</guid>
		<description><![CDATA[Marketing often plays a highly circumscribed role of marketing communications in companies. It is a well known fact, that marketing organizations and functions in most companies can expect to undergo great changes in the years to come. Areas such as accountability, assuming responsibility for more strategic and revenue and profit generating projects, competence transformation from [...]]]></description>
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		<title>Learn why employees need more attention</title>
		<link>http://returnonbehavior.com/2009/09/32/</link>
		<comments>http://returnonbehavior.com/2009/09/32/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 01:24:28 +0000</pubDate>
		<dc:creator>Fredrik Abildtrup</dc:creator>
				<category><![CDATA[Operations]]></category>
		<category><![CDATA[Continuous Basis]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customer Experiences]]></category>
		<category><![CDATA[Effective Tools]]></category>
		<category><![CDATA[Employee Motivation]]></category>
		<category><![CDATA[Energy Company]]></category>
		<category><![CDATA[Front Runners]]></category>
		<category><![CDATA[Insurance Company]]></category>
		<category><![CDATA[Marketing Efforts]]></category>
		<category><![CDATA[Monitoring Systems]]></category>
		<category><![CDATA[Motivating Employees]]></category>
		<category><![CDATA[Oil Energy]]></category>
		<category><![CDATA[Performance Quality]]></category>
		<category><![CDATA[Proper Tools]]></category>
		<category><![CDATA[Quality Customer]]></category>
		<category><![CDATA[Sales Representative]]></category>
		<category><![CDATA[spotlight]]></category>
		<category><![CDATA[Team Managers]]></category>
		<category><![CDATA[Telephone Systems]]></category>
		<category><![CDATA[Time Consuming]]></category>
		<category><![CDATA[Work Environment]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=32</guid>
		<description><![CDATA[The secret to creating lasting customer experiences is to identify and address the areas of improvement for employees in the frontline. Premise for improvement If your front-line employees are not equipped with the proper tools, recommendations and feedback to better serve your customers, how can they be expected to even improve their work? Logical, you [...]]]></description>
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