How is your behaviour impacting customer loyalty?

November 24th, 2010

As business owners we’re constantly looking for ways to engage our customers in a meaningful way that keeps them loyal, and ensures they buy more from us, more frequently. Read the rest of this entry »

Learn why customer service employees need more attention

September 26th, 2009

The secret to creating lasting customer experiences is to identify and address the areas of improvement for employees on the frontline. Read the rest of this entry »

The concept of LTV

September 25th, 2009

In spite of the obvious short and long term benefits, the concept of CLV  - Customer Lifetime Value - is hardly ever used outside certain industries with high acquisition costs.

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The role of marketing in the experience economy

September 25th, 2009

Marketing often plays a highly circumscribed role of marketing communications in companies.

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Learn why employees need more attention

September 25th, 2009

The secret to creating lasting customer experiences is to identify and address the areas of improvement for employees in the frontline.

Read the rest of this entry »

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