Return on Behavior Magazine
Home for marketing and customer service professionals
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Posts Tagged ‘Marketing Efforts’
 

 
behavior impacting

How is your behaviour impacting customer loyalty?

As business owners we’re constantly looking for ways to engage our customers in a meaningful way that keeps them loyal, and ensures they buy more from us, more frequently.
by Joel Norton
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The concept of LTV

In spite of the obvious short and long term benefits, the concept of CLV  – Customer Lifetime Value – is hardly ever used outside certain industries with high acquisition costs.
by Bent Svanholmer
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The role of marketing in the experience economy

Marketing often plays a highly circumscribed role of marketing communications in companies.
by Micheal Leander Nielsen
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attention

Learn why employees need more attention

The secret to creating lasting customer experiences is to identify and address the areas of improvement for employees in the frontline.
by Fredrik Abildtrup
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