Return on Behavior Magazine
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Posts Tagged ‘Marketing Campaigns’
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Customer Experience
behavior

Companies in denial when it comes to providing good customer service

Lisa Grantham, Director of Marketing for Northern Europe at Nuance Communications, discusses the economics of call centre automation
by Lisa Grantham
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Customer Experience
bribery

Loyalty without Bribery

Author Glenn Harrington of Articulate explains to Return on Behavior Magazine how to develop loyalty schemes and work with the information without having to bribe customers for their business.
by Glenn Harrington
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Marketing
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Seven Ideas to Stop Marketing Wastage

In any organisation, marketing is one of the most difficult functions, largely because there’s so much to do and so little time…
by TheWiseMarketer.com published by Pete Clark
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Customer Experience
3

CLM CASE STUDY: Agillic and Telenor SONOFON

Customer Lifecycle Management is a new approach to business that is taking the telecoms world by storm …
by Georgia Hanias
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Customer Experience
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Close the Gap between Customer Promise and Customer Experience in 4 Steps

Mass-communication creates expectations, but when the customer does decide to contact you, how will you know if these expectations are met?
by Fredrik Abildtrup
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