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	<title>Return on Behavior Magazine &#187; Marketers</title>
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	<link>http://returnonbehavior.com</link>
	<description>Home for marketing and customer service professionals</description>
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		<title>Eight mistakes to avoid with your customer loyalty program</title>
		<link>http://returnonbehavior.com/2010/05/eight-mistakes-to-avoid-with-your-customer-loyalty-program/</link>
		<comments>http://returnonbehavior.com/2010/05/eight-mistakes-to-avoid-with-your-customer-loyalty-program/#comments</comments>
		<pubDate>Fri, 21 May 2010 02:33:40 +0000</pubDate>
		<dc:creator>Matt Heinz</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Business Objectives]]></category>
		<category><![CDATA[Business Outcome]]></category>
		<category><![CDATA[Collect Points]]></category>
		<category><![CDATA[Customer Behavior]]></category>
		<category><![CDATA[Customer Loyalty Program]]></category>
		<category><![CDATA[Friction]]></category>
		<category><![CDATA[Heinz]]></category>
		<category><![CDATA[Incentives Program]]></category>
		<category><![CDATA[Launch]]></category>
		<category><![CDATA[Lifetime Value]]></category>
		<category><![CDATA[Loyalty Incentives]]></category>
		<category><![CDATA[Loyalty Programs]]></category>
		<category><![CDATA[Loyalty Scheme]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[Post Mortem]]></category>
		<category><![CDATA[Principle]]></category>
		<category><![CDATA[Priorities]]></category>
		<category><![CDATA[Stack]]></category>
		<category><![CDATA[Straightforward Concept]]></category>
		<category><![CDATA[Ties]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2143</guid>
		<description><![CDATA[Matt Heinz, the principle of Heinz marketing guides you through the best practices in creating a loyalty scheme. Let&#8217;s say you&#8217;re building a loyalty incentives program for your product. Everybody has great ideas about what will motivate the desired customer behavior, outcome and lifetime value. You&#8217;re clearly not the first company to build such a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five Tips for Marketing in a Recession</title>
		<link>http://returnonbehavior.com/2009/09/five-tips-for-marketing-in-a-recession/</link>
		<comments>http://returnonbehavior.com/2009/09/five-tips-for-marketing-in-a-recession/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 03:00:18 +0000</pubDate>
		<dc:creator>Glenn Gow</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Act]]></category>
		<category><![CDATA[Budgets]]></category>
		<category><![CDATA[Business Case]]></category>
		<category><![CDATA[Business Investment]]></category>
		<category><![CDATA[Ceo]]></category>
		<category><![CDATA[Decisions]]></category>
		<category><![CDATA[Downturn]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Justification]]></category>
		<category><![CDATA[Market Share]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Roi]]></category>
		<category><![CDATA[Sound Business]]></category>
		<category><![CDATA[Target Markets]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=509</guid>
		<description><![CDATA[Are we in a recession? Maybe, maybe not. However, let’s assume that at least the U.S. economy will be in a recession and that as marketers, we need to work within that reality. Here are some tips for what you should do. Spend smarter You may spend less on marketing. Not because marketing should be [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Word of Mouth Versus Traditional Marketing. Friend or Foe?</title>
		<link>http://returnonbehavior.com/2009/09/word-of-mouth-versus-traditional-marketing-friend-or-foe/</link>
		<comments>http://returnonbehavior.com/2009/09/word-of-mouth-versus-traditional-marketing-friend-or-foe/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 02:10:02 +0000</pubDate>
		<dc:creator>Graham Hill</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Contemporary Marketing]]></category>
		<category><![CDATA[Countless Studies]]></category>
		<category><![CDATA[Economist Intelligence Unit]]></category>
		<category><![CDATA[Financial Services Customers]]></category>
		<category><![CDATA[Friend Or Foe]]></category>
		<category><![CDATA[Hanssens]]></category>
		<category><![CDATA[Lifetime Value]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[Marketing Mix]]></category>
		<category><![CDATA[Marketing Resources]]></category>
		<category><![CDATA[Mckinsey]]></category>
		<category><![CDATA[Mobile Internet Technology]]></category>
		<category><![CDATA[No Man]]></category>
		<category><![CDATA[Small Minority]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Traditional Marketing]]></category>
		<category><![CDATA[Villanueva]]></category>
		<category><![CDATA[Word Of Mouth]]></category>
		<category><![CDATA[Word Of Mouth Marketing]]></category>
		<category><![CDATA[Yoo]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=436</guid>
		<description><![CDATA[Social marketing is fast becoming a steady fixture for the majority of marketers. By social marketing, I mean marketing by c2c, often enabled by internet and increasingly, by mobile internet technology. As both the Economist Intelligence Unit and McKinsey showed in recent surveys, social marketing is also attracting increased marketing resources. But the key question [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customer satisfaction delivers future cash flow</title>
		<link>http://returnonbehavior.com/2009/09/customer-satisfaction-delivers-future-cash-flow/</link>
		<comments>http://returnonbehavior.com/2009/09/customer-satisfaction-delivers-future-cash-flow/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 10:07:47 +0000</pubDate>
		<dc:creator>TeleFaction A/S</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[American Customer Satisfaction Index]]></category>
		<category><![CDATA[Cash Flow Growth]]></category>
		<category><![CDATA[Ceos]]></category>
		<category><![CDATA[Compustat Database]]></category>
		<category><![CDATA[Customer Satisfaction Index]]></category>
		<category><![CDATA[Customer Satisfaction Index Acsi]]></category>
		<category><![CDATA[E Market]]></category>
		<category><![CDATA[Fortune 500]]></category>
		<category><![CDATA[Hierarchical Linear Model]]></category>
		<category><![CDATA[Increment]]></category>
		<category><![CDATA[Market Concentration]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[Operational Cash Flow]]></category>
		<category><![CDATA[Rego]]></category>
		<category><![CDATA[Satisfaction Score]]></category>
		<category><![CDATA[Satisfied Customers]]></category>
		<category><![CDATA[Score Results]]></category>
		<category><![CDATA[Shareholder Value]]></category>
		<category><![CDATA[Size Variations]]></category>
		<category><![CDATA[Top Management]]></category>
		<category><![CDATA[University Of Iowa]]></category>
		<category><![CDATA[Variability]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=154</guid>
		<description><![CDATA[How can marketers better link their activities to the measures that matter most to CEOs? We look into a study from 2003&#8230; Improve future cash flow Since satisfied customers are less likely to defect and are more receptive to a firm&#8217;s offerings, increases in customer satisfaction will improve a firm&#8217;s future cash flow and diminish [...]]]></description>
		<wfw:commentRss>http://returnonbehavior.com/2009/09/customer-satisfaction-delivers-future-cash-flow/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The role of marketing in the experience economy</title>
		<link>http://returnonbehavior.com/2009/09/the-role-of-marketing-in-the-experience-economy/</link>
		<comments>http://returnonbehavior.com/2009/09/the-role-of-marketing-in-the-experience-economy/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 10:00:11 +0000</pubDate>
		<dc:creator>Micheal Leander Nielsen</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Automation Technology]]></category>
		<category><![CDATA[Chief Marketing Officer]]></category>
		<category><![CDATA[Communications Efforts]]></category>
		<category><![CDATA[Competence]]></category>
		<category><![CDATA[Courage Of Conviction]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customer Lifecycle]]></category>
		<category><![CDATA[Customer Touch Point]]></category>
		<category><![CDATA[Decisive Factors]]></category>
		<category><![CDATA[Experience Economy]]></category>
		<category><![CDATA[Knowing Your Customers]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Marketing Efforts]]></category>
		<category><![CDATA[Optimal Experience]]></category>
		<category><![CDATA[Research Vendors]]></category>
		<category><![CDATA[Role Of Marketing]]></category>
		<category><![CDATA[Seat At The Table]]></category>
		<category><![CDATA[Simple Fact]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=141</guid>
		<description><![CDATA[Marketing often plays a highly circumscribed role of marketing communications in companies. It is a well known fact, that marketing organizations and functions in most companies can expect to undergo great changes in the years to come. Areas such as accountability, assuming responsibility for more strategic and revenue and profit generating projects, competence transformation from [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Experiential marketing growing</title>
		<link>http://returnonbehavior.com/2009/09/experiential-marketing-growing/</link>
		<comments>http://returnonbehavior.com/2009/09/experiential-marketing-growing/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 07:41:16 +0000</pubDate>
		<dc:creator>Micheal Leander Nielsen</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Avoidance]]></category>
		<category><![CDATA[Confucius]]></category>
		<category><![CDATA[Consumer Response]]></category>
		<category><![CDATA[Core Goals]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Forms Of Communication]]></category>
		<category><![CDATA[Impressions]]></category>
		<category><![CDATA[Influence Consumers]]></category>
		<category><![CDATA[Interactivity]]></category>
		<category><![CDATA[Jack Morton Worldwide]]></category>
		<category><![CDATA[Live Marketing]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[Marketing Event]]></category>
		<category><![CDATA[Media Consumption]]></category>
		<category><![CDATA[Millennia]]></category>
		<category><![CDATA[New Realities]]></category>
		<category><![CDATA[New Ways]]></category>
		<category><![CDATA[Proprietary Research]]></category>
		<category><![CDATA[Quality Matters]]></category>
		<category><![CDATA[Respondents]]></category>
		<category><![CDATA[Saying Of Confucius]]></category>
		<category><![CDATA[Third Consecutive Year]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=108</guid>
		<description><![CDATA[Consumers report that experiential marketing is more influential. And that makes sense for marketers too. For the third consecutive year Jack Morton Worldwide has conducted proprietary research in the US, UK, China and Australia with an objective to gauge consumer response and receptiveness to experiential marketing. Experiential marketing is closely linked to customer experience strategies [...]]]></description>
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		<slash:comments>2</slash:comments>
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