Eight mistakes to avoid with your customer loyalty program

May 21st, 2010

Matt Heinz, the principle of Heinz marketing guides you through the best practices in creating a loyalty scheme. Read the rest of this entry »

Top ten marketing media trends for 2010

November 26th, 2009

Looking ahead to 2010, marketers will face continuing hard times with an increasing consumer focus on personal choice in terms of marketing media. Read the rest of this entry »

Five Tips for Marketing in a Recession

September 26th, 2009

The U.S. economy is in a recession and that as marketers, we need to work within that reality. Here are some tips for what you should do.

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Five Tips for Marketing in a Recession

September 26th, 2009

Are we in a recession? Maybe, maybe not. However, let’s assume that at least the U.S. economy will be in a recession and that as marketers, we need to work within that reality. Read the rest of this entry »

Word of Mouth Versus Traditional Marketing. Friend or Foe?

September 26th, 2009

Social marketing is fast becoming a steady fixture for the majority of marketers. Read the rest of this entry »

Customer satisfaction delivers future cash flow

September 25th, 2009

How can marketers better link their activities to the measures that matter most to CEOs? We look into a study from 2003…

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The role of marketing in the experience economy

September 25th, 2009

Marketing often plays a highly circumscribed role of marketing communications in companies.

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Experiential marketing growing

September 25th, 2009

Consumers report that experiential marketing is more influential. And that makes sense for marketers too. Read the rest of this entry »

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