Eight mistakes to avoid with your customer loyalty program
Matt Heinz, the principle of Heinz marketing guides you through the best practices in creating a loyalty scheme.
Home for marketing and customer service professionals
Five Tips for Marketing in a Recession
Are we in a recession? Maybe, maybe not. However, let’s assume that at least the U.S. economy will be in a recession and that as marketers, we need to work within that reality.
Word of Mouth Versus Traditional Marketing. Friend or Foe?
Social marketing is fast becoming a steady fixture for the majority of marketers.
Customer satisfaction delivers future cash flow
How can marketers better link their activities to the measures that matter most to CEOs? We look into a study from 2003…
The role of marketing in the experience economy
Marketing often plays a highly circumscribed role of marketing communications in companies.
Experiential marketing growing
Consumers report that experiential marketing is more influential. And that makes sense for marketers too.