Return on Behavior Magazine
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Posts Tagged ‘Loyalty Effect’
 

 
7

Dispelling Customer Loyalty Myths

If one were to read the thousands of books written about creating customer loyalty, that would be an insurmountable task.
by Cindy Solomon
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5

Maslow’s Theory Applies: Nurture Advocacy by “Tree” Rings Around Touch-Points

If you’ve ever taken a marketing course, or read marketing literature, you’re probably familiar A.Maslow.
by Michael Lowenstein
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