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	<title>Return on Behavior Magazine &#187; Loyal Customers</title>
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	<link>http://returnonbehavior.com</link>
	<description>Home for marketing and customer service professionals</description>
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		<title>The 15 business benefits of a loyalty initiative</title>
		<link>http://returnonbehavior.com/2011/04/the-15-business-benefits-of-a-loyalty-initiative/</link>
		<comments>http://returnonbehavior.com/2011/04/the-15-business-benefits-of-a-loyalty-initiative/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 12:11:45 +0000</pubDate>
		<dc:creator>Peter Clark</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Accurate Term]]></category>
		<category><![CDATA[Acquisition]]></category>
		<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Amp]]></category>
		<category><![CDATA[Business Benefits]]></category>
		<category><![CDATA[Circumstances]]></category>
		<category><![CDATA[Competitive Advantage]]></category>
		<category><![CDATA[Distinction]]></category>
		<category><![CDATA[Frequent Customer]]></category>
		<category><![CDATA[Frequent Customers]]></category>
		<category><![CDATA[Group Key]]></category>
		<category><![CDATA[Initiative]]></category>
		<category><![CDATA[Loyal Customers]]></category>
		<category><![CDATA[Loyalty Programmes]]></category>
		<category><![CDATA[Marketer]]></category>
		<category><![CDATA[Marketing Budget]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Second Time]]></category>
		<category><![CDATA[Segment]]></category>
		<category><![CDATA[Stock Lines]]></category>
		<category><![CDATA[Successful Business]]></category>
		<category><![CDATA[Typical Businesses]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2755</guid>
		<description><![CDATA[When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits &#8211; each a competitive advantage &#8211; that only a loyalty initiative can provide. Many of the so-called loyalty programmes in operation today are not really loyalty programmes at all. Frequent customer is a more accurate [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Road to Customer Loyalty</title>
		<link>http://returnonbehavior.com/2011/04/the-road-to-customer-loyalty/</link>
		<comments>http://returnonbehavior.com/2011/04/the-road-to-customer-loyalty/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 07:22:05 +0000</pubDate>
		<dc:creator>Peggy Carlaw</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Carlaw]]></category>
		<category><![CDATA[Consistent Efforts]]></category>
		<category><![CDATA[Convenience]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Dedication]]></category>
		<category><![CDATA[Desire]]></category>
		<category><![CDATA[Effective Training]]></category>
		<category><![CDATA[Great Attitude]]></category>
		<category><![CDATA[Hiring Process]]></category>
		<category><![CDATA[Judgment]]></category>
		<category><![CDATA[Loyal Customers]]></category>
		<category><![CDATA[Measure Of Success]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Necessary Skills]]></category>
		<category><![CDATA[Necessary Step]]></category>
		<category><![CDATA[Profits]]></category>
		<category><![CDATA[Quality Customer Service]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[Successful Business]]></category>
		<category><![CDATA[Working Environment]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2650</guid>
		<description><![CDATA[Customer satisfaction has long been the predominant measure of a company’s success. While it’s important to satisfy the customers your business serves, perhaps the most important measure of success for businesses—large and small—is customer loyalty. It is customer loyalty, derived from consistent efforts to deliver customer satisfaction, which leads to an increase in sales, referrals, and [...]]]></description>
		<wfw:commentRss>http://returnonbehavior.com/2011/04/the-road-to-customer-loyalty/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Seven Secrets of Driving Customer Loyalty</title>
		<link>http://returnonbehavior.com/2010/09/seven-secrets-of-driving-customer-loyalty/</link>
		<comments>http://returnonbehavior.com/2010/09/seven-secrets-of-driving-customer-loyalty/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 03:01:32 +0000</pubDate>
		<dc:creator>Micah Solomon</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Bartender]]></category>
		<category><![CDATA[Blackberrys]]></category>
		<category><![CDATA[Building Customer Loyalty]]></category>
		<category><![CDATA[Commodity Pricing]]></category>
		<category><![CDATA[Customer Interactions]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Doorknob]]></category>
		<category><![CDATA[Doorman]]></category>
		<category><![CDATA[Iphones]]></category>
		<category><![CDATA[Last Minutes]]></category>
		<category><![CDATA[Loyal Customers]]></category>
		<category><![CDATA[Personal Bond]]></category>
		<category><![CDATA[Real Person]]></category>
		<category><![CDATA[Recessionary Times]]></category>
		<category><![CDATA[Service Encounter]]></category>
		<category><![CDATA[Seven Secrets]]></category>
		<category><![CDATA[Seven Ways]]></category>
		<category><![CDATA[Sisters And Brothers]]></category>
		<category><![CDATA[Web Based Chat]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2349</guid>
		<description><![CDATA[In these rough and recessionary times it’s important to escape commodity pricing wars as well as find ways to strengthen the marketing backbone of your company. The most reliable and affordable way to achieve both these goals is by building a strong personal bond with your customers.  Loyal customers see you as more valuable than [...]]]></description>
		<wfw:commentRss>http://returnonbehavior.com/2010/09/seven-secrets-of-driving-customer-loyalty/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Strategies for Maximum Customer Loyalty, Profits</title>
		<link>http://returnonbehavior.com/2010/04/strategies-for-maximum-customer-loyalty-profits/</link>
		<comments>http://returnonbehavior.com/2010/04/strategies-for-maximum-customer-loyalty-profits/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 00:08:05 +0000</pubDate>
		<dc:creator>Terry Corbell</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[American Businesspeople]]></category>
		<category><![CDATA[Business Networking Group]]></category>
		<category><![CDATA[Case In Point]]></category>
		<category><![CDATA[Customer Loyalty Profits]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Executives Association]]></category>
		<category><![CDATA[Loyal Customers]]></category>
		<category><![CDATA[Maximum Customer]]></category>
		<category><![CDATA[Member Businesses]]></category>
		<category><![CDATA[Perceptions]]></category>
		<category><![CDATA[Positive Messages]]></category>
		<category><![CDATA[Price Quality]]></category>
		<category><![CDATA[Profit Analysis]]></category>
		<category><![CDATA[Prospects]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Sales Messages]]></category>
		<category><![CDATA[Sales Situations]]></category>
		<category><![CDATA[Seattle Area]]></category>
		<category><![CDATA[Strengths Weaknesses]]></category>
		<category><![CDATA[Washington State University]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2045</guid>
		<description><![CDATA[If you’re finding it a challenge to create profits, you might appreciate knowing that you’re not alone. Profits in this Great Recession are elusive  for other businesspeople, too. A case in point: 50 percent of the members in a Seattle-area business-networking group admit to selling products at below cost to remain in float. That’s according to a survey [...]]]></description>
		<wfw:commentRss>http://returnonbehavior.com/2010/04/strategies-for-maximum-customer-loyalty-profits/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Happy Employees Means Happy Clients</title>
		<link>http://returnonbehavior.com/2010/02/happy-employees-means-happy-clients/</link>
		<comments>http://returnonbehavior.com/2010/02/happy-employees-means-happy-clients/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 05:30:59 +0000</pubDate>
		<dc:creator>John Hersey</dc:creator>
				<category><![CDATA[Operations]]></category>
		<category><![CDATA[Congeniality]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Service Training]]></category>
		<category><![CDATA[Great Customer Service]]></category>
		<category><![CDATA[Happy Customer]]></category>
		<category><![CDATA[Improving Customer Service]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Loyal Customers]]></category>
		<category><![CDATA[Loyal Employees]]></category>
		<category><![CDATA[Milestone]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Monkey]]></category>
		<category><![CDATA[Payroll]]></category>
		<category><![CDATA[Profitability]]></category>
		<category><![CDATA[Self Esteem]]></category>
		<category><![CDATA[Silk]]></category>
		<category><![CDATA[True Change]]></category>
		<category><![CDATA[Ugly Truth]]></category>
		<category><![CDATA[Vogue]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=1815</guid>
		<description><![CDATA[It has been found that it is impossible to keep a foundation of loyal customers without a foundation of loyal employees. The best employees prefer to work for companies that provide the type of exceptional value that creates customer loyalty, thus, creating loyalty has become the toughest test for leadership. Improving customer service has become [...]]]></description>
		<wfw:commentRss>http://returnonbehavior.com/2010/02/happy-employees-means-happy-clients/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dispelling Customer Loyalty Myths</title>
		<link>http://returnonbehavior.com/2009/09/dispelling-customer-loyalty-myths-2/</link>
		<comments>http://returnonbehavior.com/2009/09/dispelling-customer-loyalty-myths-2/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 11:07:34 +0000</pubDate>
		<dc:creator>Cindy Solomon</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[80s]]></category>
		<category><![CDATA[Best Seller Lists]]></category>
		<category><![CDATA[Bonds]]></category>
		<category><![CDATA[Creating Customer Loyalty]]></category>
		<category><![CDATA[Customer Expectations]]></category>
		<category><![CDATA[Customized Products]]></category>
		<category><![CDATA[Exceed]]></category>
		<category><![CDATA[Expectation]]></category>
		<category><![CDATA[Insurmountable Task]]></category>
		<category><![CDATA[Loyal Customers]]></category>
		<category><![CDATA[Loyalty Effect]]></category>
		<category><![CDATA[Marketplace]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Myth 2]]></category>
		<category><![CDATA[Myth 3]]></category>
		<category><![CDATA[Myths]]></category>
		<category><![CDATA[Nee]]></category>
		<category><![CDATA[Providing Customer Service]]></category>
		<category><![CDATA[Simple Satisfaction]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Truth]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=854</guid>
		<description><![CDATA[If one were to read the thousands of books written about creating customer loyalty, that would be an insurmountable task. Each week the business best seller lists include books telling us that we must &#8220;exceed customer expectations,&#8221; create &#8220;mass customized products&#8221; and so on. Fact is, it really isn&#8217;t that hard. Much of what we&#8217;re [...]]]></description>
		<wfw:commentRss>http://returnonbehavior.com/2009/09/dispelling-customer-loyalty-myths-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Customer Service only a Cost-Factor?</title>
		<link>http://returnonbehavior.com/2009/09/is-customer-service-only-a-cost-factor-2/</link>
		<comments>http://returnonbehavior.com/2009/09/is-customer-service-only-a-cost-factor-2/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 10:36:17 +0000</pubDate>
		<dc:creator>Fredrik Abildtrup</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Ambassadors]]></category>
		<category><![CDATA[Automation]]></category>
		<category><![CDATA[Business Customer]]></category>
		<category><![CDATA[Business Customer Service]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Servic]]></category>
		<category><![CDATA[Customer Status]]></category>
		<category><![CDATA[Experiences]]></category>
		<category><![CDATA[Finance Sector]]></category>
		<category><![CDATA[Global Economy]]></category>
		<category><![CDATA[Good Experience]]></category>
		<category><![CDATA[Industry Markets]]></category>
		<category><![CDATA[Insurance]]></category>
		<category><![CDATA[Loyal Customers]]></category>
		<category><![CDATA[Mecca]]></category>
		<category><![CDATA[Optimization Specialists]]></category>
		<category><![CDATA[Paradigm]]></category>
		<category><![CDATA[Rapid Decrease]]></category>
		<category><![CDATA[Service Customer]]></category>
		<category><![CDATA[Specific Products]]></category>
		<category><![CDATA[Telco Industry]]></category>
		<category><![CDATA[Vital Aspect]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=792</guid>
		<description><![CDATA[Often, employees only focus on making a sale, thereby forgetting to ask the question why the customer buys the product. The global economy is in a down-turn and especially the finance sector is struggling. Apart from that, especially within the Insurance, Banking, Utility and Telco industry, markets are saturated and products are hard to comprehend [...]]]></description>
		<wfw:commentRss>http://returnonbehavior.com/2009/09/is-customer-service-only-a-cost-factor-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How brands can empower loyal customers</title>
		<link>http://returnonbehavior.com/2009/09/how-brands-can-empower-loyal-customers/</link>
		<comments>http://returnonbehavior.com/2009/09/how-brands-can-empower-loyal-customers/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 09:45:51 +0000</pubDate>
		<dc:creator>TheWiseMarketer.com published by Pete Clark</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[12 Months]]></category>
		<category><![CDATA[Business Unit]]></category>
		<category><![CDATA[Director Of Marketing]]></category>
		<category><![CDATA[End Result]]></category>
		<category><![CDATA[Experian]]></category>
		<category><![CDATA[Hitwise]]></category>
		<category><![CDATA[Home Shopping]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Isolation]]></category>
		<category><![CDATA[Loyal Customers]]></category>
		<category><![CDATA[Marketing Consulting]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Multi Channel Marketing]]></category>
		<category><![CDATA[Online Shoppers]]></category>
		<category><![CDATA[Price Comparison Sites]]></category>
		<category><![CDATA[Savvy Customers]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Two Seasons]]></category>
		<category><![CDATA[Value Customers]]></category>
		<category><![CDATA[Value Propositions]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=739</guid>
		<description><![CDATA[With the rise of web 2.0 and social networking, price comparison sites and online discount codes, brands must adapt quickly in order to connect online with today&#8217;s &#8216;empowered consumer&#8217;, according to a report by Experian. The report, entitled &#8216;Engaging online with the empowered consumer&#8217;, found that consumers are now expecting greater value for money as [...]]]></description>
		<wfw:commentRss>http://returnonbehavior.com/2009/09/how-brands-can-empower-loyal-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Customer Service only a Cost-Factor?</title>
		<link>http://returnonbehavior.com/2009/09/is-customer-service-only-a-cost-factor/</link>
		<comments>http://returnonbehavior.com/2009/09/is-customer-service-only-a-cost-factor/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 09:43:04 +0000</pubDate>
		<dc:creator>Fredrik Abildtrup</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Ambassadors]]></category>
		<category><![CDATA[Automation]]></category>
		<category><![CDATA[Business Customer]]></category>
		<category><![CDATA[Business Customer Service]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Customer Status]]></category>
		<category><![CDATA[Experiences]]></category>
		<category><![CDATA[Finance Sector]]></category>
		<category><![CDATA[Global Economy]]></category>
		<category><![CDATA[Good Experience]]></category>
		<category><![CDATA[Industry Markets]]></category>
		<category><![CDATA[Insurance]]></category>
		<category><![CDATA[Loyal Customers]]></category>
		<category><![CDATA[Mecca]]></category>
		<category><![CDATA[Optimization Specialists]]></category>
		<category><![CDATA[Paradigm]]></category>
		<category><![CDATA[Rapid Decrease]]></category>
		<category><![CDATA[Service Customer]]></category>
		<category><![CDATA[Specific Products]]></category>
		<category><![CDATA[Telco Industry]]></category>
		<category><![CDATA[Vital Aspect]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=734</guid>
		<description><![CDATA[Often, employees only focus on making a sale, thereby forgetting to ask the question why the customer buys the product. The global economy is in a down-turn and especially the finance sector is struggling. Apart from that, especially within the Insurance, Banking, Utility and Telco industry, markets are saturated and products are hard to comprehend [...]]]></description>
		<wfw:commentRss>http://returnonbehavior.com/2009/09/is-customer-service-only-a-cost-factor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to create a stable but dynamic Customer Environment</title>
		<link>http://returnonbehavior.com/2009/09/how-to-create-a-stable-but-dynamic-customer-environment/</link>
		<comments>http://returnonbehavior.com/2009/09/how-to-create-a-stable-but-dynamic-customer-environment/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 03:25:56 +0000</pubDate>
		<dc:creator>Fredrik Abildtrup</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Accurate Sense]]></category>
		<category><![CDATA[Catching The Wind]]></category>
		<category><![CDATA[Changing Preferences]]></category>
		<category><![CDATA[Coincidence]]></category>
		<category><![CDATA[Curves]]></category>
		<category><![CDATA[Customer Environment]]></category>
		<category><![CDATA[Customer Experiences]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Requirements]]></category>
		<category><![CDATA[Dynamic Customer]]></category>
		<category><![CDATA[Early Warning]]></category>
		<category><![CDATA[Evolution]]></category>
		<category><![CDATA[Increase Customer Retention]]></category>
		<category><![CDATA[Loyal Customers]]></category>
		<category><![CDATA[Organizational Aspects]]></category>
		<category><![CDATA[Pace]]></category>
		<category><![CDATA[Product Differentiation]]></category>
		<category><![CDATA[Success And Failure]]></category>
		<category><![CDATA[Track Customer]]></category>
		<category><![CDATA[Winds Of Change]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=544</guid>
		<description><![CDATA[Evolution is the best proof for the fact that nothing is stable; constant change rules the world and constant changing customer requirements rule your business.  Keeping up the pace in customers&#8217; changing requirements is a tough issue for everyone. Increasing competition forces companies to be absolutely up-to-speed in addressing and fulfilling the ever changing demands. [...]]]></description>
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