Return on Behavior Magazine
Home for marketing and customer service professionals


 
Posts Tagged ‘Loyal Customers’
 

 
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The 15 business benefits of a loyalty initiative

When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits - each a competitive advantage - that only a loyalty initiative can provide.
by Peter Clark
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The Road to Customer Loyalty

Customer satisfaction has long been the predominant measure of a company’s success. 
by Peggy Carlaw
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Seven Secrets of Driving Customer Loyalty

In these rough and recessionary times it’s important to escape commodity pricing wars as well as find ways to strengthen the marketing backbone of your company.
by Micah Solomon
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Strategies for Maximum Customer Loyalty, Profits

If you’re finding it a challenge to create profits, you might appreciate knowing that you’re not alone. Profits in this Great Recession are elusive  for other businesspeople, too.
by Terry Corbell
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Happy Employees Means Happy Clients

It has been found that it is impossible to keep a foundation of loyal customers without a foundation of loyal employees.
by John Hersey
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Dispelling Customer Loyalty Myths

If one were to read the thousands of books written about creating customer loyalty, that would be an insurmountable task.
by Cindy Solomon
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Is Customer Service only a Cost-Factor?

Often, employees only focus on making a sale, thereby forgetting to ask the question why the customer buys the product.
by Fredrik Abildtrup
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How brands can empower loyal customers

With the rise of web 2.0 and social networking, price comparison sites and online discount codes, brands must adapt quickly in order to connect online with today’s ‘empowered consumer’, according to a report b...
by TheWiseMarketer.com published by Pete Clark
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Is Customer Service only a Cost-Factor?

Often, employees only focus on making a sale, thereby forgetting to ask the question why the customer buys the product.
by Fredrik Abildtrup
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How to create a stable but dynamic Customer Environment

Evolution is the best proof for the fact that nothing is stable; constant change rules the world and constant changing customer requirements rule your business. 
by Fredrik Abildtrup
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The 6 key factors that influence customer loyalty

Customer loyalty is widely accepted as being worth nurturing, but what are the main business factors that directly influence the loyalty of your customers?
by TheWiseMarketer.com published by Pete Clark
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The state of Customer Experience 2007

According to a recent report, outstanding customer service is more important than low prices and quality products.
by Michael Leander
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CLM CASE STUDY: Agillic and Telenor SONOFON

Customer Lifecycle Management is a new approach to business that is taking the telecoms world by storm …
by Georgia Hanias
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More facts you cannot ignore - part 3

You probably already do know this, or at least some of this. But then again, I have learned through experience that repetition helps.
by TeleFaction A/S
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Loyal behavior reflects on ROI

Persistence with loyalty development undoubtedly led to a surplus on the bottom line, and simply proves the invaluable link between…
by Peter Winther
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