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	<title>Return on Behavior Magazine &#187; Little Time</title>
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		<title>Management Imperative #1: Invest In Culture As A Corporate Asset</title>
		<link>http://returnonbehavior.com/2009/11/management-imperative-1-invest-in-culture-as-a-corporate-asset/</link>
		<comments>http://returnonbehavior.com/2009/11/management-imperative-1-invest-in-culture-as-a-corporate-asset/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 11:13:05 +0000</pubDate>
		<dc:creator>Bruce Temkin</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Approval Processes]]></category>
		<category><![CDATA[Balance Sheet]]></category>
		<category><![CDATA[Capital Expenditure]]></category>
		<category><![CDATA[Carmazzi]]></category>
		<category><![CDATA[Cash Management]]></category>
		<category><![CDATA[Changes Over Time]]></category>
		<category><![CDATA[Competitive Positioning]]></category>
		<category><![CDATA[Corporate Asset]]></category>
		<category><![CDATA[Corporate Assets]]></category>
		<category><![CDATA[Corporate Culture]]></category>
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		<category><![CDATA[Execs]]></category>
		<category><![CDATA[Family And Friends]]></category>
		<category><![CDATA[Imperative]]></category>
		<category><![CDATA[Influencing Others]]></category>
		<category><![CDATA[Little Time]]></category>
		<category><![CDATA[Management Procedures]]></category>
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		<category><![CDATA[spotlight]]></category>
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		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=1444</guid>
		<description><![CDATA[Why do companies create capital expenditure approval processes and develop strict cash management procedures? To manage their corporate assets. But executives often spend little time, if any, focusing on another critical asset, their corporate culture. Leadership guru Arthur F. Carmazzi does a great job of describing the value of corporate culture: &#8220;The ability to do more than [...]]]></description>
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		<title>Seven Ideas to Stop Marketing Wastage</title>
		<link>http://returnonbehavior.com/2009/09/seven-ideas-to-stop-marketing-wastage/</link>
		<comments>http://returnonbehavior.com/2009/09/seven-ideas-to-stop-marketing-wastage/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 10:58:26 +0000</pubDate>
		<dc:creator>TheWiseMarketer.com published by Pete Clark</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2b Marketers]]></category>
		<category><![CDATA[Campaign Plan]]></category>
		<category><![CDATA[Chiefs]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Creative Development]]></category>
		<category><![CDATA[Direct And Indirect Costs]]></category>
		<category><![CDATA[Execution Costs]]></category>
		<category><![CDATA[Impressions]]></category>
		<category><![CDATA[Insertion]]></category>
		<category><![CDATA[Little Time]]></category>
		<category><![CDATA[Marketing Campaigns]]></category>
		<category><![CDATA[Marketing Decisions]]></category>
		<category><![CDATA[Marketplace]]></category>
		<category><![CDATA[Media Channels]]></category>
		<category><![CDATA[Purchase Decisions]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Specifics]]></category>
		<category><![CDATA[Spreadsheet]]></category>
		<category><![CDATA[Tactical Marketing]]></category>
		<category><![CDATA[Wastage]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=833</guid>
		<description><![CDATA[In any organisation, marketing is one of the most difficult functions, largely because there&#8217;s so much to do and so little time&#8230; Guy Powell who warns that wastage in marketing campaigns has become a key &#8216;pain point&#8217; during the recession, and suggests seven ideas to stop it happening. There are, Powell says, many marketing chiefs and [...]]]></description>
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