Eight mistakes to avoid with your customer loyalty program
Matt Heinz, the principle of Heinz marketing guides you through the best practices in creating a loyalty scheme.
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Customer Metrics Every Organization Should Track and Measure
The value of establishing and tracking customer loyalty and engagement is that they provide some effective leading indicators into how your customers are going to behave.
Word of Mouth Versus Traditional Marketing. Friend or Foe?
Social marketing is fast becoming a steady fixture for the majority of marketers.