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	<title>Return on Behavior Magazine &#187; Insertion</title>
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		<title>Seven Ideas to Stop Marketing Wastage</title>
		<link>http://returnonbehavior.com/2009/09/seven-ideas-to-stop-marketing-wastage/</link>
		<comments>http://returnonbehavior.com/2009/09/seven-ideas-to-stop-marketing-wastage/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 10:58:26 +0000</pubDate>
		<dc:creator>TheWiseMarketer.com published by Pete Clark</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2b Marketers]]></category>
		<category><![CDATA[Campaign Plan]]></category>
		<category><![CDATA[Chiefs]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Creative Development]]></category>
		<category><![CDATA[Direct And Indirect Costs]]></category>
		<category><![CDATA[Execution Costs]]></category>
		<category><![CDATA[Impressions]]></category>
		<category><![CDATA[Insertion]]></category>
		<category><![CDATA[Little Time]]></category>
		<category><![CDATA[Marketing Campaigns]]></category>
		<category><![CDATA[Marketing Decisions]]></category>
		<category><![CDATA[Marketplace]]></category>
		<category><![CDATA[Media Channels]]></category>
		<category><![CDATA[Purchase Decisions]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Specifics]]></category>
		<category><![CDATA[Spreadsheet]]></category>
		<category><![CDATA[Tactical Marketing]]></category>
		<category><![CDATA[Wastage]]></category>

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		<description><![CDATA[In any organisation, marketing is one of the most difficult functions, largely because there&#8217;s so much to do and so little time&#8230; Guy Powell who warns that wastage in marketing campaigns has become a key &#8216;pain point&#8217; during the recession, and suggests seven ideas to stop it happening. There are, Powell says, many marketing chiefs and [...]]]></description>
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