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	<title>Return on Behavior Magazine &#187; Impressions</title>
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		<title>Seven Ideas to Stop Marketing Wastage</title>
		<link>http://returnonbehavior.com/2009/09/seven-ideas-to-stop-marketing-wastage/</link>
		<comments>http://returnonbehavior.com/2009/09/seven-ideas-to-stop-marketing-wastage/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 10:58:26 +0000</pubDate>
		<dc:creator>TheWiseMarketer.com published by Pete Clark</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2b Marketers]]></category>
		<category><![CDATA[Campaign Plan]]></category>
		<category><![CDATA[Chiefs]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Creative Development]]></category>
		<category><![CDATA[Direct And Indirect Costs]]></category>
		<category><![CDATA[Execution Costs]]></category>
		<category><![CDATA[Impressions]]></category>
		<category><![CDATA[Insertion]]></category>
		<category><![CDATA[Little Time]]></category>
		<category><![CDATA[Marketing Campaigns]]></category>
		<category><![CDATA[Marketing Decisions]]></category>
		<category><![CDATA[Marketplace]]></category>
		<category><![CDATA[Media Channels]]></category>
		<category><![CDATA[Purchase Decisions]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Specifics]]></category>
		<category><![CDATA[Spreadsheet]]></category>
		<category><![CDATA[Tactical Marketing]]></category>
		<category><![CDATA[Wastage]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=833</guid>
		<description><![CDATA[In any organisation, marketing is one of the most difficult functions, largely because there&#8217;s so much to do and so little time&#8230; Guy Powell who warns that wastage in marketing campaigns has become a key &#8216;pain point&#8217; during the recession, and suggests seven ideas to stop it happening. There are, Powell says, many marketing chiefs and [...]]]></description>
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		<title>Inspiring megatrends for 2030</title>
		<link>http://returnonbehavior.com/2009/09/inspiring-megatrends-for-2030/</link>
		<comments>http://returnonbehavior.com/2009/09/inspiring-megatrends-for-2030/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 10:13:57 +0000</pubDate>
		<dc:creator>Rolf Jensen</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Added Value]]></category>
		<category><![CDATA[Business Today]]></category>
		<category><![CDATA[Economic Growth Rate]]></category>
		<category><![CDATA[Emotional Value]]></category>
		<category><![CDATA[Experience Economy]]></category>
		<category><![CDATA[Fads]]></category>
		<category><![CDATA[Gdp]]></category>
		<category><![CDATA[Impressions]]></category>
		<category><![CDATA[Information Age]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[Megatrends]]></category>
		<category><![CDATA[Monetary Value]]></category>
		<category><![CDATA[New Trend]]></category>
		<category><![CDATA[Old Economy]]></category>
		<category><![CDATA[Preferred Color]]></category>
		<category><![CDATA[Propriety]]></category>
		<category><![CDATA[Rolex Watch]]></category>
		<category><![CDATA[Self Image]]></category>
		<category><![CDATA[Style Color]]></category>
		<category><![CDATA[Telling Time]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=165</guid>
		<description><![CDATA[The character of business in year 2030 is shaping up now, as three trends assume more compelling roles in business today. We see these drivers of business not merely as short term fads, but as real megatrends that will dominate the conduct of business 25 years from now. 1. The experience economy We are gradually [...]]]></description>
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		<title>Experiential marketing growing</title>
		<link>http://returnonbehavior.com/2009/09/experiential-marketing-growing/</link>
		<comments>http://returnonbehavior.com/2009/09/experiential-marketing-growing/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 07:41:16 +0000</pubDate>
		<dc:creator>Micheal Leander Nielsen</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Avoidance]]></category>
		<category><![CDATA[Confucius]]></category>
		<category><![CDATA[Consumer Response]]></category>
		<category><![CDATA[Core Goals]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Forms Of Communication]]></category>
		<category><![CDATA[Impressions]]></category>
		<category><![CDATA[Influence Consumers]]></category>
		<category><![CDATA[Interactivity]]></category>
		<category><![CDATA[Jack Morton Worldwide]]></category>
		<category><![CDATA[Live Marketing]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[Marketing Event]]></category>
		<category><![CDATA[Media Consumption]]></category>
		<category><![CDATA[Millennia]]></category>
		<category><![CDATA[New Realities]]></category>
		<category><![CDATA[New Ways]]></category>
		<category><![CDATA[Proprietary Research]]></category>
		<category><![CDATA[Quality Matters]]></category>
		<category><![CDATA[Respondents]]></category>
		<category><![CDATA[Saying Of Confucius]]></category>
		<category><![CDATA[Third Consecutive Year]]></category>

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		<description><![CDATA[Consumers report that experiential marketing is more influential. And that makes sense for marketers too. For the third consecutive year Jack Morton Worldwide has conducted proprietary research in the US, UK, China and Australia with an objective to gauge consumer response and receptiveness to experiential marketing. Experiential marketing is closely linked to customer experience strategies [...]]]></description>
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