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	<title>Return on Behavior Magazine &#187; Harvard Business School</title>
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		<title>Gambling on Loyalty and Winning</title>
		<link>http://returnonbehavior.com/2010/11/gambling-on-loyalty-and-winning/</link>
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		<pubDate>Thu, 25 Nov 2010 01:28:11 +0000</pubDate>
		<dc:creator>Eric McNulty</dc:creator>
				<category><![CDATA[Operations]]></category>
		<category><![CDATA[Building Customer Loyalty]]></category>
		<category><![CDATA[Coo]]></category>
		<category><![CDATA[Dancing Fountains]]></category>
		<category><![CDATA[Gaming Company]]></category>
		<category><![CDATA[Gaming Powerhouse]]></category>
		<category><![CDATA[Gary Loveman]]></category>
		<category><![CDATA[Harrah]]></category>
		<category><![CDATA[Harvard Business School]]></category>
		<category><![CDATA[High Rollers]]></category>
		<category><![CDATA[Kidney Stone]]></category>
		<category><![CDATA[Loyalty Programs]]></category>
		<category><![CDATA[Mckinsey]]></category>
		<category><![CDATA[Mcnulty]]></category>
		<category><![CDATA[Opulence]]></category>
		<category><![CDATA[Private Jets]]></category>
		<category><![CDATA[Profitable Customer]]></category>
		<category><![CDATA[Question Assumptions]]></category>
		<category><![CDATA[Retired School]]></category>
		<category><![CDATA[S Entertainment]]></category>
		<category><![CDATA[Spacious Hotel Suites]]></category>

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		<description><![CDATA[Author Eric McNulty takes a look into the gambling industry to see how they leveraged the use of loyalty to turn a second tier company into a world class brand within the industry. As part of our exploration of loyalty programs we must revisit the story of Harrah’s Entertainment as Gary Loveman, originally as COO [...]]]></description>
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		<title>Apostles and Terrorists – Understanding Customer Loyalty</title>
		<link>http://returnonbehavior.com/2010/01/apostles-and-terrorists-%e2%80%93-understanding-customer-loyalty/</link>
		<comments>http://returnonbehavior.com/2010/01/apostles-and-terrorists-%e2%80%93-understanding-customer-loyalty/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 19:08:32 +0000</pubDate>
		<dc:creator>Peter Stansbury</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Apostles]]></category>
		<category><![CDATA[Best Friends]]></category>
		<category><![CDATA[Customer Base]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Good Word]]></category>
		<category><![CDATA[Harvard Business School]]></category>
		<category><![CDATA[Heskett]]></category>
		<category><![CDATA[Hostages]]></category>
		<category><![CDATA[Interesting Research]]></category>
		<category><![CDATA[Internet Age]]></category>
		<category><![CDATA[Intuit]]></category>
		<category><![CDATA[Mercenaries]]></category>
		<category><![CDATA[Monopoly]]></category>
		<category><![CDATA[Professor James]]></category>
		<category><![CDATA[Sasser]]></category>
		<category><![CDATA[Satisfaction]]></category>
		<category><![CDATA[School Professor]]></category>
		<category><![CDATA[Terrorists]]></category>
		<category><![CDATA[Word Of Mouth]]></category>
		<category><![CDATA[Xerox]]></category>

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		<description><![CDATA[We love this model – created by Harvard Business School professor James Heskett and developed by the likes of Jones, Sasser, Xerox and Intuit. This can be used in so many situations including projects where you may not appear to be selling anything. In this approach you represent customers graphically plotting satisfaction against loyalty: We [...]]]></description>
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