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	<title>Return on Behavior Magazine &#187; Good Times</title>
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	<description>Home for marketing and customer service professionals</description>
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		<title>Customer Experience: More Important Than Ever in Tough Times</title>
		<link>http://returnonbehavior.com/2009/09/customer-experience-more-important-than-ever-in-tough-times-2/</link>
		<comments>http://returnonbehavior.com/2009/09/customer-experience-more-important-than-ever-in-tough-times-2/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 10:51:28 +0000</pubDate>
		<dc:creator>Jim Barnes</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[4p]]></category>
		<category><![CDATA[Conceptualization]]></category>
		<category><![CDATA[Contact Center]]></category>
		<category><![CDATA[Customer Relationships]]></category>
		<category><![CDATA[Customer Strategy]]></category>
		<category><![CDATA[Differentiation Strategy]]></category>
		<category><![CDATA[Experiences]]></category>
		<category><![CDATA[Fundamental Level]]></category>
		<category><![CDATA[Good Times]]></category>
		<category><![CDATA[Passion]]></category>
		<category><![CDATA[Perspective]]></category>
		<category><![CDATA[Point Of Sale]]></category>
		<category><![CDATA[Quality Service]]></category>
		<category><![CDATA[Tough Times]]></category>
		<category><![CDATA[Value Quality]]></category>
		<category><![CDATA[Wonderful Time]]></category>

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		<description><![CDATA[If customer experience is a viable differentiation strategy in good times, it is doubly so today. At a time when most firms will naturally gravitate toward a strategy of cutting back, hunkering down and laying off—because that&#8217;s what one is expected to do in hard times—this is a wonderful time for those who truly understand [...]]]></description>
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